Social and Behavioral Sciences Commons^™

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …

Mountain Monitor-3rd Quarter 2011, Mark Muro, Kenan Fikri

Mountain Monitor Quarterly

Economic recovery in the Intermountain West’s major metropolitan areas edged forward in the third quarter of 2011, after idling for much of the year. Nationally, high technology and automotive-oriented metros showed the strongest signs of recovery; in the Intermountain West, manufacturing-intensive and technology-oriented metros had the strongest quarter. Employment and output grew in most metropolitan areas, and the unemployment rate fell throughout the region. At the same time, the housing market freefall came to an end—or at least paused—across most of the region, as home prices ticked upwards for the first time since the Monitor began tracking recession and recovery. …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …

A Comparative Study Of Indicator Bacteria Present In Ice And Soda From Las Vegas Food Establishments, Kimberly Jo Hertin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Microbial analysis has long been used as an indicator of water quality. Since the passing of the Safe Drinking Water Act in 1974, microbial standards have been strictly set by the Environmental Protection Agency (EPA) to ensure that the public health is protected from bacterial pathogens. The bacteriological quality of water generally deteriorates as it travels from water treatment facilities through the main distribution system and into private plumbing and distribution systems. For example, Heterotrophic Plate Count (HPC) values typically increase once the water has entered plumbing devices such as beverage vending machines. Upon reaching a private facility, the opportunity …

Unify, Regionalize, Diversify: An Economic Development Agenda For Nevada, Mark Muro

Brookings Mountain West Publications

Nevada stands at a crossroads, yet it appears ready to remap its future.

Silver Staters sense that the current economic slump has not been just a temporary reversal but a challenge to the state’s traditional growth model—one that has revealed an economy over-dependent on consumption sectors, prone to booms and busts, and too little invested in innovation and economic diversification. And yet, for all that Nevadans have been early to recognize that the current slump will beget, in some places, innovation and renewal, and in other places erosion—and so requires action.

To that end, this report draws on an intense …

Betting On The U.S. Market A Discussion Of The Legality Of Sports Gaming Businesses, Glenn Light, Karl Rutledge, Quinton Singleton

Occasional Papers

Over time, the US sports gaming industry has progressed dramatically beyond what the US anti-gaming law drafters envisioned. The result is a system of mostly antiquated laws controlling modern industry causing confusion across the board. This discussion, therefore, intends to shed light on the US sports gaming legal framework, including analysis of the preeminent US laws that regulate the sports gaming industry and a brief review of various sports gaming businesses that fall within the US legal rubric.

Chinese Culture And Casino Customer Service, Qing Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the tightened competitive conditions in the gaming industry, it is essential for casino management to focus on customer service. Chinese customers are very important for the Las Vegas gaming market. Even though the games offered by the casinos are the core value that Chinese customers seek when visiting a casino, a warm, comfortable and intimate service will enhance their gaming experience as well. Understanding important Chinese culture factors such as superstitions, gaming characteristics and communication styles can help casino employees enhance the quality of the service they are able to offer to Chinese customers, thereby increasing satisfaction and retention.

The Viability And Necessity Of Desertxpress And The Future Of Las Vegas, Charles Alexander Wellington

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this professional paper is to determine the effects of the DesertXpress, an interstate high-speed rail which will connect Las Vegas, NV and Southern California and will provide critical information as to the viability and economic strength that the high-speed rail will bring to the region.

Using Lean To Teach The Technical Services Value Stream: An Online Continuing Education Course, Tamera Hanken

Library Faculty Presentations

Lean Principles:

• Identify steps in the process that add customer defined value

• Identify waste in transportation, wait, overproduction, defect, inventory, motion, or extra processing

• Eliminate the steps in the process that don’t add value or are unnecessary

• Make sure the steps flow in an efficient sequence

• Establish pull, i.e., make sure the steps in the sequence don’t create bottlenecks

• Continue to improve the process

Evaluating And Implementing Web Scale Discovery Services: Part Two, Jason Vaughan, Tamera Hanken

Library Faculty Presentations

Part Four: Quick Tour of the Current Marketplace:

• "The Big 5"
• Similarities and differences

Part Five: It's Not All Sliced Bread:

• Shortcomings of web scale discovery

Part Six: Implementation (pre launch steps):

• Selecting and preparing implementation staff
• Preparing and communicating process/decisions with all staff
• Working with the vendor (roles, expectations, timeline)
• Workflow changes and implications (technical services)

Part Seven: Specific implementation tasks, issues, and considerations:

• Record loading and mapping (catalog content)
• Harvesting and mapping digital/local content
• Working with central index data (internal & external content)
• Web integration and customization
• Assessment and continuous improvement

Evaluating And Implementing Web Scale Discovery Services: Part One, Jason Vaughan, Tamera Hanken

Library Faculty Presentations

Preface: Before Web Scale Discovery

• A very brief overview

Part 1: What is Web Scale Discovery

• Content
• Technology

Part 2: Why is Web Scale Discovery important?

• What’s the need?
• How is it different from earlier attempts at broad discovery?

Part 3: A Framework for Evaluating Web Scale Discovery Services

• What we did at UNLV
• Other options

E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …

Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.

A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …

Mountain Monitor-1st Quarter 2011, Mark Muro, Kenan Fikri, Jonathan Rothwell

Mountain Monitor Quarterly

The pace of economic recovery slowed in the large metros of the Intermountain West in the first quarter of 2011. Widespread but slowing output growth was coupled with much slower improvement in the labor market, where for the first time the region’s unemployment rate edged above the nation’s. The weight of a still-depressed housing market slowed recovery further. Overall, the differing courses of the region’s 10 major metro economies since the beginning of the recession can be characterized by relatively strong bouncebacks to the north and east of the region and more sluggish and protracted slogs to the south and …

Jackpot! A Legal History Of Indian Gaming In California, Aaron Peardon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Indian Gaming has transformed the economic, political, and sociological landscape of California. The growth of Indian casinos has had a profound impact on both Indian and non-Indian communities alike. California tribes took the lead in legalizing Indian Gaming throughout the nation. The efforts of California tribes in the legislative and political process have enabled many tribal groups to rise out of poverty and to gain prosperity that would otherwise be impossible to achieve. They have also brought increased revenue to local communities and have provided thousands of jobs to all Californians.

This thesis discusses the historical relationships between Native American …

Help Of Southern Nevada Analysis Project, Lauren Cella, Carly Dunlap, Jonathon Nunes, Anna Vaillancourt

UNLV Theses, Dissertations, Professional Papers, and Capstones

HELP of Southern Nevada (HELP), a not-for-profit agency, would like to expand their current services by operating a thrift store. It is anticipated that this thrift store would bring in additional revenue and also benefit their current programs. In direct conversations with the Chief Operating Officer of HELP, areas of concern were expressed regarding the implementation process of the thrift store. These areas pertained to size and location of their potential facility, staffing issues, and distribution priority of donated goods to their existing programs. Analysis was conducted through on-site interviews with other executives of Southern Nevada not-for profit thrift stores …

An Empirical Comparison Of Life Cycle Cost Of Green School Buildings And Non-Green School Buildings, Nitisha Pushpala

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the major economic concerns today of the world is reduction of energy consumption because of depleting energy sources in the world. The construction sector in the United States is also contributing in reducing the energy consumption and construction cost of the buildings by constructing cost and energy efficient buildings with energy efficient materials and techniques. The U.S Department of Energy introduced the Building Technologies Program that develops techniques, tools and technologies for making buildings more energy efficient. Other private bodies like the Leadership in Energy and Environmental Design (LEED), which is developed by the U.S. Green Building Council …

Oral Presentation: Students And Free Enterprise, Jami Vallesteros

Festival of Communities: UG Symposium (Posters)

UNLV SIFE is part of an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. In addition to the community aspect of the program, SIFE’s leadership and career initiatives create meaningful opportunities for learning and exchange among the participants as well as the placement of students …

Where Locals Play: Neighborhood Casino Landscapes In Las Vegas, Rex J. Rowley Ph.D.

Occasional Papers

Neighborhood casinos—gaming properties that target a primarily local market—are an influential feature on the Las Vegas cultural landscape. Such institutions reveal a number of geographical patterns that have important implications in gaming and place studies. The distinguishing characteristics of neighborhood casinos underscore the importance of proximity to a market, a focus that is evident in their advertising strategies. Additionally, the prominence of such casino-resorts within their respective neighborhoods makes them important symbols and indicators of the character of the surrounding community. These unique institutions teach lessons that can potentially be extrapolated to other gaming markets around the country.

Self Service Technology In Airports And The Customer Experience, Hannah Drennen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

This paper will help the airline industry identify how SST has influences customer behavior and reactions to SST while also understanding how airlines have been affected financially by the use of SST. The material discussed will help readers understand where the airline industry stood years ago, where the airline industry stands today and where it has the potential to stand 5 – 10 years down the road with the use of SST. The information will present both the positive and negative affects SST has on the airline industry and will assist in moving the industry forward in implanting SST …

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …

Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Temple Stay program is a newly developed but comparatively mature tourism product in Korea, which is to accommodate and cater tourists in Buddhist temples and have them experience over 1700 years Korean traditions of Buddhism and culture. As a product of compromise between Korean Ministry of Culture and Tourism and the most influential Buddhist organization Jogye Order, Temple Stay program was first launched in 2002 during FIFA World Cup to receive excessive international tourists. Through almost ten-year systematical development, Temple Stay program turns out to be a distinctive phenomenon which successfully establishes a unique identity of Korean culture and tourism, …

Cultural Tourism Products: A Case Study In The Xi’An City, Yining Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nowadays, culture has been a major driver of tourism. Cultural tourism is another form of tourism by involving cultural elements. Some people traveled specifically to gain a deeper understanding of the culture or heritage of a destination. In order to satisfy tourists’ cultural needs and wants, cultural tourism products typically attracts consumers by the cultural attributes. A cultural attest is not a cultural tourism product unless it transforms itself into products that could be consumed by tourists. The market value of cultural tourism can be realized by cultural tourism products. This paper is to explore the development and evaluation of …

The Silver Spark For Nevada, Walt Borland, James A. Croce, Richard Seline

Publications (E)

The SILVER Spark for Nevada: Sustainable Innovation Leading a Vital Economic Renaissance

Nevada. A State of stark contrasts, with historic booms and devastating busts experienced throughout its modern history. A State frequently forced to reinvent itself as ever-evolving circumstances have demanded. A State that has been driven to the edge time after time and, yet again and again, has managed to discover another way to prosper. A State that now finds itself in a precarious position as the “Great Recession” hit it harder than any other and has left it struggling to recover.

As you will conclude by reading The …

Unleashing Innovation In Public Agencies, Christine G. Springer

Public Policy and Leadership Faculty Publications

Nurturing continuous innovation and renewal in public agencies is not only important but critical to successful public management in an environment of change. Innovation is a tool for transforming the entire culture of organizations and there is a growing recognition that fostering a culture of innovation is critical to success. It is even as important as mapping out competitive strategies, maintaining good profit margins in revenue areas or meeting statutory requirements. There are fifteen types of teams and individuals that fuel innovation inside organizations: five outsiders and ten insiders. By developing and supporting some of these innovation personalities that often …

Nevada 2.0 Program And Speakers, University Of Nevada, Las Vegas

Nevada 2.0

Nevada 2.0: New Economies for a Sustainable Future was held on January 7, 2011, to explore opportunities to diversify Nevada’s economy by examining similar efforts in nearby states. It included presentations by guest speakers from Salt Lake City, Denver, Phoenix, and Dallas, as well as interactive panel discussions with Nevada business and political leaders to hone in on the next steps Nevada should take to move forward on new business expansion. For years, Nevadans have understood the need to diversify the state’s economy beyond tourism, construction, and mining. Yet, Nevada enjoyed an extended boom from simply enlarging its base economy. …

Nevada 2.0 Reading List, University Of Nevada, Las Vegas

Nevada 2.0

Supplemental reading materials distributed at the Nevada 2.0 conference.

Understanding The Influence Of Blog On The Development Of Social Capital, Reza Vaezi, Gholamreza Torkzadeh, Jerry Cha-Jan Chang

Management, Entrepreneurship and Technology Faculty Publications

The rapid use and application of blogs in diverse areas such as education, marketing, journalism, and human resource management in recent years underlines the need for a better understanding of the impact of this new technology on social capital. Social capital reflects the norm of reciprocity and the level of trust among individuals who connect, interact, and benefit from one another. Blog is expected to influence the extent and the scope of this interaction by providing new means of networking among people. This paper examines the relationship between blog use and social capital and reports on the results of an …