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Social and Behavioral Sciences Commons™
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- Keyword
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- Community empowerment (2)
- MSMEs (2)
- Anti-stigma (1)
- Banyuurip Village (1)
- Bar soap product making (1)
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- Community (1)
- Community engagement (1)
- Community service program (1)
- Community–university partnerships (1)
- Creative economy clinic (1)
- Digital marketing literacy (1)
- East Lombok (1)
- Economic capacity (1)
- Health service (1)
- Kembang Kuning Village (1)
- Leprosy (1)
- Livelihood. (1)
- Mangrove Conservation (1)
- Marketing communication (1)
- Multidimensional (1)
- Participatory Development (1)
- Promotion strategy (1)
- Quadruple helix (1)
- Rural entrepreneurship (1)
- SLF (1)
- Service learning (1)
- Tourism village (1)
- Universities (1)
- Welfare. (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
ASEAN Journal of Community Engagement
This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
ASEAN Journal of Community Engagement
Rural entrepreneurship is believed to be one of the most strategic ways to advance community empowerment that can directly lead to national economic development, by optimizing local resources, technology, and digitalization. This article elaborates on the program conducted to support the community’s economy and increase business and digital marketing literacy in Sajang Village, Sembalun, East Lombok. The program consists of bar soap products making workshop that optimizes coffee and copra as the local potential, targeted for people of productive age who are interested in establishing a home-based business. The soap manufacturing process is informed by laboratory research formulas that have …
A Rural Community’S Livelihood Dynamic In The Maintenance Of A Mangrove Area As A Tourist Destination, Achmad Room Fitrianto, Andriani Samsuri
A Rural Community’S Livelihood Dynamic In The Maintenance Of A Mangrove Area As A Tourist Destination, Achmad Room Fitrianto, Andriani Samsuri
ASEAN Journal of Community Engagement
This study identifies the problems faced by the residents of Banyuurip village and their adaptation efforts in preserving their mangrove areas. This paper aims to portray the community behavior dynamic in conserving the environment in line with the growth of pop culture in the social media era. Three components will be examined: first, the way people behave toward their environment; second, the economic pressure and the resources maximizing process, and the last component being the environmental issues that are framed in local political ecology. This paper uses the following five phases identified by the Sustainable Livelihood Framework (SLF): identifying vulnerabilities …
A Multidimensional Welfare Status Of Leprosy Patients Living In A Suburban Area, Yunia Irawati, Sri Linuwih Sw Menaldi, Melinda Harini, Luh Karunia Wahyuni, Wanarani Alwin, Astari Dwiranti, Adhityawarman Menaldi, Sonny Tirta Luzanil, Qaishum Matsurah, Dadun ., Rico Kurniawan, Ida Ruwaida, Gunawan Wicaksono, Muhammad Hidayat Sahid, Febrina Rahmayanti, Florentina Priscilia, Anis Fitriana, Tri Rahayu, Made Susiyanti, Gitalisa Andayani, Anna Puspitasari Bani, Hisar Daniel, Yeni Dwi Lestari
A Multidimensional Welfare Status Of Leprosy Patients Living In A Suburban Area, Yunia Irawati, Sri Linuwih Sw Menaldi, Melinda Harini, Luh Karunia Wahyuni, Wanarani Alwin, Astari Dwiranti, Adhityawarman Menaldi, Sonny Tirta Luzanil, Qaishum Matsurah, Dadun ., Rico Kurniawan, Ida Ruwaida, Gunawan Wicaksono, Muhammad Hidayat Sahid, Febrina Rahmayanti, Florentina Priscilia, Anis Fitriana, Tri Rahayu, Made Susiyanti, Gitalisa Andayani, Anna Puspitasari Bani, Hisar Daniel, Yeni Dwi Lestari
ASEAN Journal of Community Engagement
Leprosy has a high incidence of physical complications that will impact directly the physiological, economic, and social status of patients. Indonesia has a high burden of the disease, and several leprosy settlements are still spread in the country. Neglasari Village, Sitanala, Tangerang serves as one of the places of residence of people who have had leprosy. A health service initiative known as Identifikasi Tanda-Tanda Mata, Ekstremitas, dan Kulit pada Kusta (KATAMATAKU) was launched as a collaboration of health services among multi-departments (ophthalmology, dermatovenereology, and medical rehabilitation). Sitanala has a relatively high incidence of people who have had leprosy with disabilities …
Developing An On-Campus Creative Economy Clinic To Elevate The Quality Of Existing Community Service Program, Andri Zainal, T. Citra Nisa Farza, Khairunnisa Harahap, Pasca Dwi Putra
Developing An On-Campus Creative Economy Clinic To Elevate The Quality Of Existing Community Service Program, Andri Zainal, T. Citra Nisa Farza, Khairunnisa Harahap, Pasca Dwi Putra
ASEAN Journal of Community Engagement
The ongoing community service program has not provided optimal and sustainable outcomes that can improve the creative economy sector as a partner, especially in the era of technological disruption. This study describes the importance of setting up a creative economy clinic at the university, which is based on the needs of upscaling local micro, small, and medium enterprises (MSMEs’) performance. The discussions presented in the paper arise from a qualitative conceptual study using an instrumental case study approach, linking insights from theoretical perspectives and works across disciplines that concern the development of a creative economy clinic. The results of the …
Employing Service Learning In Community-University Partnership Program To Develop Local Msmes In Bungo And Tejo Regencies, Mona Novita, M. Syukri Ismail, Muhammad Solihin, Muhammad Asman
Employing Service Learning In Community-University Partnership Program To Develop Local Msmes In Bungo And Tejo Regencies, Mona Novita, M. Syukri Ismail, Muhammad Solihin, Muhammad Asman
ASEAN Journal of Community Engagement
This paper illustrates the implementation of a community project developed based on a partnership between the community and the local university in Bungo and Tebo Regencies. The project aims to develop the local micro, small, and medium enterprises (MSMEs) as a strategic step to increase the regional economy, taking the form of a so- called Community–University Partnership Program in Bungo and Tebo Regencies. The Community–University Partnership methodology employs the Service Learning (SL) method to increase MSME actors’ competence in terms of financial literacy, product packaging, and marketing. The effectiveness of the SL-based Community–University Partnership Program was measured using a quantitative …