Social and Behavioral Sciences Commons^™

How Did Nike Get The Swoosh Into Skateboarding? A Study Of Authenticity And Nike Sb, Brandon Gomez

Media Studies - Theses

Skateboarding is widely regarded as a subculture that is highly resistant to any type of integration or co-option from large, mainstream companies. In 2002 Nike entered the skateboarding market with its Nike SB line of shoes, and since 2004 has experienced tremendous success within the skateboarding culture. During its early years Nike experienced a great deal of backlash from the skateboarding community, but has recently gained wider acceptance as a legitimate company within this culture. The purpose of this study is to examine the specific aspects of authenticity Nike was able achieve in order to successfully integrate into skateboarding. In …

Quality Of Life For All Ages, By Design. A Conversation With Patricia Moore, Patricia Moore

Center for Policy Research

On November 3, 2011, Patricia Moore presented the Syracuse Seminar on Aging to a packed audience of over 250 faculty, students, and community members. She delivered an engaging lecture on “Quality of life for all ages, by design”. Afterwards Janet Wilmoth, Director of the Syracuse University Aging Studies Institute, and Patricia Moore had a chance to sit down and talk about her path-breaking career, ability-based design, and aging in America.

Integrating Care: Improving Overall Health By Integrating Behavioral/Mental Health Care Into Primary Care, Macaran A. Baird

Center for Policy Research

Hippocrates noted that the patient must be attended in light of “his” diet, work, home, and community setting. Since that time, we have struggled with the dilemma of how to put the patient’s presenting problems in the context of the patient’s life circumstances. That goal has proven elusive. So how do we sort out where to put the emphasis with our healing arts?

Business & Finance - Black Monday Memories, John Crudele

Syracuse University Magazine

No abstract provided.

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Honors Capstone Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Honors Capstone Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

Fifa 2014 World Cup: Brazil’S Unending Headache: An Economic Investment That Challenges The Country’S Future, Bruna Almeida Lopes Barreto

Honors Capstone Projects - All

Brazil is soccer. The game is so deeply ingrained in daily life - in Brazilian identity and self-esteem- that they define each other. Soccer is so profoundly intertwined with Brazilian culture that familiarity with the sport begins early, producing a bottomless pool of talent. Year after year, soccer stars seem to roll out of Brazil like cars off a factory assembly line; it’s a natural talent that grows in almost every Brazilian child. Soccer means passion to Brazilians; it is the symbol of their nationality, as they have proven to be very the best at it.

Now, Brazil finally has …

The Effects Of Foreign Direct Investment On Sovereign Debt Sustainability In Latin America, Oriana I. Fuentes

Honors Capstone Projects - All

Sovereign debt has been a central political issue in Latin American nations for many years, especially considering the region’s long history of defaults and restructurings. Finding ways to grow sustainably at manageable levels of indebtedness has certainly been a challenge, especially with the large number of factors that play into how a nation finances itself and its growth. One of these factors, foreign direct investment (FDI), has attracted significant attention after countries became more politically stable and protective of investor interests in the early 1990s. As a result, inflows of FDI have grown at record levels reaching over $112 billion …

Capitalization Structure: The Effects Of Leverage On Growth Prospects, Laura Cawley, Roers Janku

Honors Capstone Projects - All

In this paper we quantitatively analyzed capital structure to lead to an understanding of the effects of debt within capital structure. Utilizing EBITDA growth as a proxy for the effects of leverage, we quantitatively analyzed the impact of the capitalization decision. Through the use of a model we analyzed 180 companies to come to conclusions about the EBITDA growth rate necessary as determined by leverage.

Research Brief: "The Effect Of Veterans Benefits On Education And Earnings", Institute For Veterans And Military Families At Syracuse University

Institute for Veterans and Military Families

This study found that veterans’ benefits which subsidize education make up the largest federal program for student aid, and that veterans’ benefits are estimated to increase future schooling by 1.4 years, meaning annual earnings for these veterans will be 6% higher than they would have been otherwise. In practice, that implies annual earnings approximately 6% higher than would have been expected in the absence of the benefits. In policy, policymakers should note that this study found smaller effects on earnings and education than previous studies have found. Suggestions for future study include comparing the annual earnings premium for veterans’ benefit …

Ivmf In Focus: 2011-2012 Annual Report, Institute For Veterans And Military Families At Syracuse University

Institute for Veterans and Military Families

This report overviews the accomplishments of the IVMF during 2011-2012.