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Bridging The Business Cultures Of The East And West, Singapore Management University
Bridging The Business Cultures Of The East And West, Singapore Management University
Perspectives@SMU
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.