Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai
Lokotopia: Expansion To China Doesn’T Have To Be A Gamble, Yiqing Pin Cai
MSc in Innovation Capstone Projects
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.