Social and Behavioral Sciences Commons^™

Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter

Shahriar Akter

This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …

Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

Advancing research on service quality requires clarifying the theoretical conceptualizations and validating an integrated service quality model. The purpose of this study is to facilitate and elucidate practical issues and decisions related to the development of a hierarchical service quality model in mobile health (mHealth) services research. Conceptually, it extends theory by reframing service quality as a reflective, hierarchical construct and modeling its impact on satisfaction, intention to continue using and quality of life. Empirically, it confirms that PLS path modeling can be used to estimate the parameters of a higher order construct and its association with subsequent consequential latent …

Viewing Systems As Services: The Role Of Service Quality, Shahriar Akter, Pradeep Ray, John D'Ambra

Shahriar Akter

The significant and sustained growth in services worldwide prompts IS researchers to give special attention to service and service concepts as core aspects of the IS field. This study proposes that ‘viewing systems as services’ is critical to extend the focus of technology-business alignment in service science research. The study evaluates the influence of mHealth service quality on satisfaction, perceived value and continuance intentions using an interdisciplinary approach. The conceptual model is rooted in the traditional cognition - affective– conation chain but explicitly identifies system quality, interaction quality and information quality as the core dimensions of mHealth service quality. The …

Modeling The Effects Of Quality In A Transformative Health Service, Shahriar Akter, Umme Hani

Shahriar Akter

Understanding the effects of service quality on economic (i.e., continuance intentions) and social (i.e., quality of life) outcomes is critical to extend the focus of transformative service research. This study specifies mHealth as a transformative service and models the impact of its overall quality on satisfaction, continuance intentions and quality of life. Based on cognition - affective - conation chain, the conceptual model explicitly identifies convenience, confidence, cooperation, care and concern as the primary dimensions of mHealth service quality. The study validates the higher-order quality model and its association with subsequent latent variables using PLS path modeling. The findings confirm …

Serving The Poor By Marketing Information: Developing A Sustainable Village Phone Model In Bangladesh, Dr. Shahriar Akter, Jay Rajasekera, M. Rahman

Shahriar Akter

No abstract provided.

The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter

Shahriar Akter

The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …

An Assessment Of M-Health In Developing Countries Using Task Technology Fit Model, Amina Tariq, Shahriar Akter

Shahriar Akter

Health challenges present arguably the most significant barrier to sustainable global development. The introduction of ICT in healthcare, especially the application of mobile communications, has created the potential to transform healthcare delivery by making it more accessible, affordable and effective across the developing world. However, current research into the assessment of mHealth from the perspective of developing countries particularly with community Health workers (CHWs) as primary users continues to be limited. The aim of this study is to analyze the contribution of mHealth in enhancing the performance of the health workers and its alignment with existing workflows to guide its …

The Adoption Of E-Banking In Developing Countries: A Theoretical Model For Smes, Al Riyadh, Dr. Shahriar Akter, Nayeema Islam

Shahriar Akter

No abstract provided.

Modeling Quality Dynamics In It Services Management, Dr. Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

The increasing importance of information technology (IT) services in the global economy prompts IS researchers to focus on service quality dynamics to capture the critical interaction between human behavior and IT. The purpose of this study is to develop and validate a user perceived IT service quality model for mHealth using a cross-disciplinary approach. The conceptual model is rooted in the traditional cognition (service quality) – affective (satisfaction)– conation (continuance intentions) chain but explicitly identifies three primary dimensions (i.e., system quality, interaction quality and outcome quality) and eight subdimensions (system reliability, system efficiency, system privacy, responsiveness, assurance, empathy, utilitarian benefits …

Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani

Shahriar Akter

Structural equation modeling (SEM) is an important tool for marketing researchers to estimate a network of causal relationships linking two or more complex concepts. The PLS approach to SEM, also known as component based SEM, is becoming more prominent in estimating complex models due to its soft modeling assumptions. This study elucidates the use of component based SEM in estimating a complex higher order model with a small sample size. The utility of the approach is illustrated empirically by estimating a third-order, reflective, hierarchical service quality model in the context of mHealth. The findings of the study confirm the conceptual …

Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Fumiyo Kondo, Shen Jian, Dr. Shahriar Akter

Shahriar Akter

No abstract provided.

User Perceived Service Quality Of M-Health Services In Developing Countries, Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

Health challenges present arguably the most significant barrier to sustainable global development. The introduction of ICT in healthcare, especially the application of mobile communications, has created the potential to transform healthcare delivery by making it more accessible, affordable and effective across the developing world. However, there is growing concerns about the quality of such services with regard to the robustness of the service delivery platform, knowledge and competence of the provider, privacy and security of information and above all, their effects on satisfaction, future use intentions and quality of life. The aim of this paper is to explore, analyze and …

Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

The aim of this research is to advance both the theoretical conceptualization and the empirical validation of trustworthiness in mHealth (mobile health) information services research. Conceptually, it extends this line of research by reframing trustworthiness as a hierarchical, reflective construct, incorporating ability, benevolence, integrity, and predictability. Empirically, it confirms that partial least squares path modeling can be used to estimate the parameters of a hierarchical, reflective model with moderating and mediating effects in a nomological network. The model shows that trustworthiness is a second-order, reflective construct that has a significant direct and indirect impact on continuance intentions in the context …

An Evaluation Of Pls Based Complex Models: The Roles Of Power Analysis, Predictive Relevance And Gof Index, Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

Structural equation modeling (SEM) is an important tool to estimate a network of causal relationships linking two or more complex concepts. The PLS approach to SEM, also known as component based SEM, is becoming more prominent for estimating large complex models due to its soft modeling assumptions. This ‘soft modeling’ refers to the greater flexibility of PLS technique in developing and validating the complex models. However, to establish rigor in such complex modeling, this study highlights the critical roles of power analysis, predictive relevance and GoF index. The findings of the study show that power analysis is essential to establish …

Service Quality Perception And Satisfaction: A Study Over Sub-Urban Public Hospitals In Bangladesh, Dr. Shahriar Akter, Mohammad Upal, Umme Hani

Shahriar Akter

No abstract provided.

Mhealth - An Ultimate Platform To Serve The Unserved, Shahriar Akter, Pradeep Ray

Shahriar Akter

Objectives: To summarize major current developments and research in the field of mobile health (mHealth) services.

Methods: Reports on the unique characteristics of mHealth platform and its role in delivering health services to the resource poor settings. Also, it evaluates different mHealth applications and identifies key success factors and challenges.

Results and Conclusion: mHealth, based on the most ubiquitous and widely accepted technology, offers an unprecedented opportunity to serve the unserved by right time medical information services. There is growing evidence that it has already transformed healthcare delivery in many resource poor settings through its low cost, high reach and …

Mhealth For Influenza Pandemic Surveillance In Developing Countries, Junhua Li, Nathan Moore, Shahriar Akter, Steven Bleisten, Pradeep Ray

Shahriar Akter

Influenza pandemics caused millions of deaths and massive economic losses worldwide in the last century. The impact of any future pandemic is likely to be greatest in developing countries as a result of their limited surveillance and healthcare resources. eHealth facilitates the detection and reporting of potential pandemic strains by using digital data transmitted, sorted and retrieved electronically both at the local site and at a distance. The implementation of eHealth is resource costly but developing countries have limited financial and technical resources. This adversely affects access to eHealth applications. Mobile communication technologies hold great promise in improving access to …

User Perceived Service Quality Of M-Health Services In Developing Countries, Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

Health challenges present arguably the most significant barrier to sustainable global development. The introduction of ICT in healthcare, especially the application of mobile communications, has created the potential to transform healthcare delivery by making it more accessible, affordable and effective across the developing world. However, there is growing concerns about the quality of such services with regard to the robustness of the service delivery platform, knowledge and competence of the provider, privacy and security of information and above all, their effects on satisfaction, future use intentions and quality of life. The aim of this paper is to explore, analyze and …

Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani

Shahriar Akter

Structural equation modeling (SEM) is an important tool for marketing researchers to estimate a network of causal relationships linking two or more complex concepts. The PLS approach to SEM, also known as component based SEM, is becoming more prominent in estimating complex models due to its soft modeling assumptions. This study elucidates the use of component based SEM in estimating a complex higher order model with a small sample size. The utility of the approach is illustrated empirically by estimating a third-order, reflective, hierarchical service quality model in the context of mHealth. The findings of the study confirm the conceptual …