Social and Behavioral Sciences Commons^™

Perceived Value Of Technology Product Features By Crowdfunding Backers: The Case Of 3d Printing Technology On Kickstarter Platform, Nina Chaichi

Dissertations and Theses

Crowdfunding is an activity that gathers funds by drawing on a relatively small contribution from a relatively large number of individuals using the internet. One of the crowdfunding purposes is to fund entrepreneurial ventures. Modern crowdfunding activities--that utilize the internet--go back to 1997 and gained popularity in the music and video community. However, the most common platforms for entrepreneurial activities, including Kickstarter and IndieGoGo, have been established as recently as 2008. Thus the understanding of crowdfunding's dynamic is in its infancy.

Crowdfunding has been studied from various perspectives, primarily focusing on the factors that increase the platform's participation and determinants …

Immersive Media & Books: Consumer Behavior And Experience With Multiple Media Forms, Panorama Project, Rachel Noorda, Kathi Inman Berens

English Faculty Publications and Presentations

This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books, with demographic data in three age groups, five U.S. regions, and seven racial/ethnic groups. Books exist in a connected media ecosystem where the most important customers are avid: avid book engagers (4+ books per month), but also avid consumers of other media. It is possible that these people are the ones who drove the 8.2% increase in book sales during 2020. This study finds that customers who engage avidly with books do so …