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Full-Text Articles in Social and Behavioral Sciences
Best Practices In Marketing Women's College Basketball, Alex Yoh
Best Practices In Marketing Women's College Basketball, Alex Yoh
Professional Projects
Many women’s college basketball programs struggle in the area of fan attendance. The purpose of this research study is to identify potential contributing factors to this problem. A review of the existing literature helped procure several possibilities including possible failures to locate appropriate target audiences, misguided reliance on winning games to produce fans, distracted fans, lack of star players in the sport, and the inability to produce a sense of belonging among fans. In order to substantiate and/or detail these potential issues, a group of women’s basketball coaches, administrators and team marketers was interviewed. Many of the researched issues were …
A Need For A Sales Course In Academia, Kevin H. Scholz
A Need For A Sales Course In Academia, Kevin H. Scholz
Professional Projects
Nearly 50% of all college graduates entering the workforce, after earning a business related degree, find themselves initially in a sales role. With only 4.8% of colleges and universities offering a sales course, are the vast majority of recent graduates entering the workforce prepared for a sales role? This exploratory study seeks the feedback of hiring managers in the field to bring awareness to faculty members involved with course selection and academic curriculum design for the purpose of encouraging colleges and universities to consider a sales course. The study provides learning objectives and competencies for a sales course based on …
An Investigation Of Key Factors Impacting Front-Line Service Providers' Efforts To Deliver A Quality Customer Experience, Donna Wells
Professional Projects
The relevance of competitive differentiation for any business that strives to achieve success is undeniable. An awareness of how to best satisfy the customer is instrumental in helping a company to distinguish itself from the competition. Service firms in particular realize that the customer’s perception of service quality can prove to be a valuable asset in the quest for customer satisfaction and retention. In the customer’s eyes, evaluation of the service experience as satisfying or less than satisfying is largely dependent upon the treatment extended by frontline employees during the face-to-face service encounter. The aim of this qualitative study was …
The Dual Basis For Subordinate's Perception Of Change, Anthony Senger
The Dual Basis For Subordinate's Perception Of Change, Anthony Senger
Professional Projects
Psychological research has shown that perception often works in a dual-basis in which a person examines a subject and weighs the subject against an ideal and non-ideal scale, independently. There have been few studies though, that have tried to apply this mechanism as a component of the dynamics involved in Leadership Studies, Organizational Behavior, or Change Management. If the mechanism is active in subordinates, then leaders can make better-informed decisions regarding their organizations, based on an understanding that reaction to both their actions and to changes that they enact are based not only on perceived ideal characteristics, but also non-ideal …
Relationship Of Facebook Usage To Team Identification, Caitlin Moyer
Relationship Of Facebook Usage To Team Identification, Caitlin Moyer
Master's Theses (2009 -)
This study examines the relationship of Facebook usage with sports team identification using Wann's (2006c) "Team Identification-Social Psychological Health Model" to help identify individuals' needs, or motives, for connecting with the team via Facebook as well as with the team itself. To the extent that the team's Facebook presence is believed to fulfill certain needs for an individual, connecting with a team via Facebook was expected to result in higher levels of team identification with that team. Thus, by determining the uses and gratifications that individuals glean from connecting with the team via the social networking site, marketers may be …
Federal Government Control Of Securities, Richard F.J. Casper
Federal Government Control Of Securities, Richard F.J. Casper
Bachelors’ Theses
What caused the stock.market recession in 1929? This is the big question which has confronted investors, brokers, and government regulators ever since billions of dollars were lost in the most disastrous stock market crash in history.
The Protection Of The Laborer As A Creditor, Thomas F. Desmond
The Protection Of The Laborer As A Creditor, Thomas F. Desmond
Bachelors’ Theses
The economic well being of any person, family, or social group is a vital factor which influences every apparent activity of their existence. At the same time, this financial status plays an important part in determining the mental .outlooks and ultimate status of both the individual and the organization. This monetary determination is peculiar to Western civilization, with the American people probably leading in the emphasis upon financial position. The goal set up and considered as. success- seems to be the acquisition of a fortune, with happiness in life, family considerations, or philanthropic endeavor regarded as secondary .and worthy of …