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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Invisible Hurdle: Biases Investors Have Against Sustainable Investing, Kerry E. Ullman
The Invisible Hurdle: Biases Investors Have Against Sustainable Investing, Kerry E. Ullman
Student Publications
A current trend of many corporations is making it a priority to focus on becoming more socially responsible and ethical in all aspects of their businesses. Investors, on the other hand, have not been as focused on incorporating these issues into their selection criteria, especially when it comes to the issue of sustainable investing (ESG). This research tries to understand what the hidden barriers are that stop individual investors from investing sustainably. This research examines the effect of proper information on sustainable investing and the most effective communication strategies to relay this information to investors. There was a control group …
Diversity In Advertisements And Brand Perception, Aarica Z. Flowers, Charlotte Buckman, Madeleine C. Diprete, Caroline G. Regan
Diversity In Advertisements And Brand Perception, Aarica Z. Flowers, Charlotte Buckman, Madeleine C. Diprete, Caroline G. Regan
Student Publications
This research project examines the relationship between representation of diversity in marketing and brand perception. The debate about whether diversity in advertisements impacts how consumers perceive and purchase from brands is ongoing. Thus, this study examines whether companies are rewarded for representing diversity in their advertisements and punished for representation that is inappropriate or insensitive. We conducted an online survey among Gettysburg College students and elicited their beliefs about the importance of diversity in marketing campaigns. We found that consumers are more likely to buy from companies that represent more racial diversity in their advertisements. The same was found for …
Escalation Of Commitment And Heuristics In Outdoor Leadership: How Poor Education Can Impact Outdoor Leaders’ Decisions, Perry A. Darby
Escalation Of Commitment And Heuristics In Outdoor Leadership: How Poor Education Can Impact Outdoor Leaders’ Decisions, Perry A. Darby
Student Publications
This study combines established escalation of commitment theory with research specifically aimed at understanding the role of heuristics in the field of outdoor leadership in order to create an understanding of decision-making processes in this context. Current decision-making frameworks taught to outdoor leaders rely on these theories but has yet to undergo rigorous testing as to its effectiveness. This study gave current decision-making education to one group and a control education to another group and found no significant differences between the two when asked to respond to the same situation. This finding suggests that further research into decision-making frameworks in …