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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster
Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster
Journalism
The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
Experience Industry Management
Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their efforts more …
A Case Study Examining The Structure Of The Event Process At California Polytechnic State University, Ryan R. Baker
A Case Study Examining The Structure Of The Event Process At California Polytechnic State University, Ryan R. Baker
Master's Theses
The purpose of this study was to examine the structure of the event process on Cal Poly’s campus. An intrinsic case study method was used, and data were collected and analyzed using triangulation from three sources of information: documents, interviews, and participation research. Overall, the structure of the event management process on campus was found to be stable, but could use improvement. Cal Poly should consider establishing a specific, designated organization that would help centralize the event management process at Cal Poly. This organization could be in charge of training and updating event managers, approving events, monitoring volume of events …
Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin
Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin
Journalism
The following study was performed to determine the effect of planned special events on brand reputation and how they can be used as a tool for relationship building. There is a focus on outlining goals within an organization and identifying key publics that will assist in reaching said goals. The campaign’s focus was to create and publicize a Rosé Pool Party series, an opportunity for the newly reopened Skyview Hotel in Los Alamos, CA to work with and promote the surrounding business community. With scholarly research, the design of the campaign attempts to strategize event marketing to benefit the organization …
New England Slave Trader: The Case Of Charles Tyng, Paul J. Michaels
New England Slave Trader: The Case Of Charles Tyng, Paul J. Michaels
Master's Theses
Charles Tyng has been heralded as an American hero after the posthumous publication of his memoir, Before the Wind: The Memoir of an American Sea Captain, 1808-1833, in 1999. Recent research involving British Treasury report books from the nineteenth century suggest otherwise – that Tyng actively promoted and was engaged in the illicit trade of African captives. A Boston Brahmin, Tyng applied the lessons of his time at sea with Perkins & Company, the opium trading firm, to his occupation as an agent of notorious slave trading firms in Havana. This paper uses as evidence records of the captures …