Social and Behavioral Sciences Commons^™

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …

Female Small Business Owners: Strategies For Success, Betsy J. Peterson

Walden Dissertations and Doctoral Studies

In 2015, 30.2 million small businesses existed in the United States; the Small Business Administration predicted that only half would survive beyond 5 years. Female business owners who do not establish practices to gain a competitive advantage in the small business marketplace may experience poor business performance. Grounded in trait theory, the purpose of this qualitative multiple case study was to explore the business strategies female small business owners use to succeed in a small business beyond 5 years. Participants included 3 female owners of successful small businesses in Northern California who have been in continual operation for more than …

Formulación Estratégica Para La Internacionalización De La Empresa Sistemas Robustos Sas, David Esteban Ballesteros Parra, Kevin Andrey Diaz Acevedo, Javier Eduardo Padilla Sánchez

Finanzas y Comercio Internacional

Con este trabajo se busca establecer una estrategia de internacionalización para la Pyme Colombiana Sistemas Robustos S.A.S la cual brinda sus servicios en el sector eléctrico específicamente en la parte de automatización de procesos industriales en donde se busca crecer y generar valor para la misma, es por esto que mediante un estudio de mercado se ha buscado establecer dos mercados objetivos a los cuales la empresa pueda llevar acabo satisfactoriamente sus actividades, Según un estudio previo los países de Perú y Chile son quienes muestran un ambiente favorable para la incursión, basándonos en variables macroeconómicas, también realizando un análisis …

Adventures In Conference Planning – University Of Maine Ptrc Celebrates 25 Years, Rachel A. Knapp

Journal of the Patent and Trademark Resource Center Association

The challenges and rewards of conference planning come into focus when one librarian organizes the 25th anniversary celebrations for the University of Maine's Patent and Trademark Resource Center.

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Social Justice & Libraries Guide 2017, Aisha Conner-Gaten, Elisa Slater Acosta, Desirae Zingarelli-Sweet, Krista Devito, Rhonda Rosen, Javier Garibay

Aisha Conner-Gaten

Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett

Faculty Submissions

It is common for colleges and universities to include sustainability in their mission statements and strategic plans. On many campuses, however, sustainability is associated with green practices only, rather than the comprehensive integration of social equity, economic, and environmental principles on which the concept was founded. Here, Hooey et al examine the obstacles to the comprehensive adoption of sustainability in institutions of higher education, in general, and to suggest a conceptual framework of a sustainability culture as one most appropriate for the more effective incorporation of comprehensive practices.

Team Member Selection Strategies, Robert Carl Stewart

Walden Dissertations and Doctoral Studies

Business teams have been losing millions of dollars every year in cost and schedule over-runs from incomplete or failed projects. The purpose of this single case study was to explore the strategies that business managers use to determine team fit when selecting employees for assignment to cross-functional project teams. The participants for this study were 3 senior management personnel and a 6-member employee focus group, all from midsized, nonprofit organizations located within 200 miles of the tri-state region of Delaware, Maryland, and Virginia. The conceptual framework for this study was Werbel and Gilliland's theory of person-group fit, McCrae's and John's …

Exploring Leaders' Strategies For Employee Engagement In The South African Mining Industry, Le-Marlie Marais

Walden Dissertations and Doctoral Studies

Research suggests that disengaged employees have contributed to the 28.5% reduction in the mining industry's contribution to South African gross domestic product. Some South African mining leaders lack strategies for engaging employees. Using the employee engagement framework, the purpose of this single case study was to explore successful strategies that South African mining leaders use to engage employees. The target population was mining leaders, purposefully selected because of their success with engaging employees at a typical South African mining company. Data collection was through face-to-face interviews with 4 leaders; a focus group interview with 9 employees; and a review of …

Strategies To Implement Iso 9001 In A Government Organization In Jamaica, Yvette M. Castell

Walden Dissertations and Doctoral Studies

Managers of government organizations in Jamaica often have difficulty implementing the International Organization for Standardization (ISO) 9001 standard. Jamaica's Minister of Industry, Investment, and Commerce considered ISO 9001 certification as critical for international competitiveness as lacking the standard had the potential to become a barrier to trade. The purpose of this single case study was to explore the strategies that managers of a government organization in Jamaica used to implement ISO 9001 successfully. The conceptual framework was the total quality management concept encompassing Deming's plan-do-check-act cycle. Data collection entailed organizational document reviews and semistructured interviews of 4 managers in an …

Law Enforcement Leadership Training Strategies, Will O'Neill

Walden Dissertations and Doctoral Studies

Senior law enforcement leaders are looking for leadership training strategies to develop future law enforcement leaders. The purpose of this single case study was to explore U.S. law enforcement leaders' training strategies to develop future leaders. The sample was comprised of 18 senior Northern Virginia executive law enforcement leaders who have leadership development strategies currently in use. The conceptual framework for this study was human capital theory. The data collection process included semistructured interviews, a review of training documentation, and direct observation related to leadership development. Based on methodological triangulation of the data sources and analysis of the data, 3 …

Canadian Nurse Leaders' Experiences With And Perceptions Of Moral Distress: An Interpretive Descriptive Study, Jodi-Rae Kortje

Antioch University Dissertations & Theses

Moral distress in nursing has been studied across many care contexts, yet there is a paucity of research on the experience among health care leaders.The purpose of this study was to understand the experiences and perceptions of moral distress in nurse leaders.This study used an interpretive description approach interviewing 32 Canadian nurse leaders about their experiences and perceptions of moral distress within their role as a leader and nurse.A constant comparative and thematic analysis process revealed three thematic patterns:(a) leaders suffer moral distress in similar and different ways from their employees; (b) relationships matter in the midst of coping and …

Strategies To Overcome Barriers To A More Effective Leadership Style, David Barnwell

Walden Dissertations and Doctoral Studies

Disengaged employees and leaders lacking the skills to engage their employees account for an estimated $300 billion annual loss through lowered productivity. This study focused on a leader's understanding of employee engagement as a means of increasing productivity. Utilizing the theory of leadership styles and expectancy theory for the conceptual framework, this descriptive study explored strategies small business leaders have used to develop effective leadership styles to improve workplace engagement. Interviews with a purposive sample of 20 highest-ranking executives at small businesses with between 50 and 250 employees in the Mid-Atlantic region of the United States were analyzed using the …

Competitiveness Strategies Of Small And Medium Enterprises In Transitional Economies, Charles Harvie, Cong Luyen Viet Le, Elias Sanidas

Charles Harvie

This paper looks at the participation of SMEs in the global market with a focus on SMEs in transitional economies. We identify a number of barriers that SMEs have to face in international markets due to their smallness. We then discuss several competitive strategies that are relevant to SMEs in transitional economies. They include subcontracting, participating in value chains, developing niche market and networking. By presenting the case of Vietnamese SMEs exports we show that there is a lot to be done for them to participate further in international markets. Finally, we offer some practical policy recommendations.

An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian

Ah Ba Sim

There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs from countries at different levels of development. Drawing on primary data from matched case studies of emergin Taiwanese and Malaysian MNEs in the textiile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies within the IDP perspective. The findings indicate that the emerging Taiwanese and Malaysian MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas fro further research are discussed.

Students' Preference For Teaching Strategies That Strengthen The Learning Of Economics In Middle Eastern Universities, Mokhtar M. Metwally, Nelson Perera

Nelson Perera

A survey, covering a random sample of 139 students, was conducted at the University of Wollongong in Dubai during the months of September-November 2004, to gather opinions of students about their attitudes towards strategies that promote the teaching and learning of economics The technique of factor analysis was used to model the preference of students for various strategies. Multiple discriminant analysis was used to find out whether there are any significant differences in the attitudes of students at different stages :"students learning introductory economic subjects", "students learning intermediate economic subjects" and "students learning advanced and applied economic subjects" Factor scores …

Making Change Happen In The Middle (Approaches To Innovation For Library Middle Managers), Robert Farrell

Publications and Research

This paper seeks to provide library managers with a theoretical framework for thinking about how change is effected by those in middle management positions. Starting from the principles that change takes place within socio-culturally bounded contexts and is most successful when approached indirectly, two scenarios characteristic of many situations requiring change middle managers commonly face are then put forward. Following each scenario, a possible solution or path towards change is advanced in order to provide the reader with models for putting into practice the theoretical ideas presented. A methodology that combines theoretical frameworks and practical scenarios is adopted in order …

A Comparative Case Study Of The Internationalization Strategies Of Malaysian, Singaporean And Taiwanese Firms, Ah Ba Sim

Faculty of Commerce - Papers (Archive)

Comparative empirical research on the internationalization strategies of Asian multinational enterprises (MNEs) from countries at different levels of development is lacking. This paper examines and analyzes the internationalization characteristics and strategies of MNEs from three Asian countries at two different levels of development. Primary data from matched sample firms from Malaysia (a fast developing economy) and Singapore and Taiwan (representing newly industrialized economies) in the textile and electronics industries are used for this study. The findings indicate some differences among the Malaysian, Singaporean and Taiwanese MNEs. These differences and their implications are examined. The empirical findings, particularly the contextual aspects …

The Relation Of Intellectual Capital Disclosure Strategies And Market Value In Two Political Settings, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

Purpose – The purpose of this paper is to investigate whether the political setting (civil war versus temporary truce) in a country has an influence on firms' current narrative, visual, and numerical intellectual capital disclosure being included in the current market value of equity. Design/methodology/approach – Using content analysis for data generation, this study identifies narrative, visual, and numerical intellectual capital disclosure in firms' annual reports. Financial data were obtained from firms' annual reports and the stock exchange. Fixed effect panel regression was conducted separately for the civil war period and temporary truce period. Findings – The paper finds that …

Competitiveness Strategies Of Small And Medium Enterprises In Transitional Economies, Charles Harvie, Cong Luyen Viet Le, Elias Sanidas

Faculty of Commerce - Papers (Archive)

This paper looks at the participation of SMEs in the global market with a focus on SMEs in transitional economies. We identify a number of barriers that SMEs have to face in international markets due to their smallness. We then discuss several competitive strategies that are relevant to SMEs in transitional economies. They include subcontracting, participating in value chains, developing niche market and networking. By presenting the case of Vietnamese SMEs exports we show that there is a lot to be done for them to participate further in international markets. Finally, we offer some practical policy recommendations.

Southeast Asian International Firms And Their Strategies, Ah Ba Sim

Faculty of Commerce - Papers (Archive)

No abstract provided.

Emerging Southeast Asian And Taiwanese Multinational Firms And Their Internationalization Strategies, Ah Ba Sim

Faculty of Commerce - Papers (Archive)

Empirical research on the internationalization strategies, processes and operations of Asian MNEs from countries at different levels of development is sparse. This paper examines and analyzes the internationalization strategies and characteristics of Southeast Asian and Taiwanese MNEs within the IDP (Investment Development Path) perspective. Primary data are drawn from 35 case studies of emerging MNEs from Singapore and Taiwan (representing NICs) and Malaysia and Thailand (representing fast developing countries). Findings indicate differences among the Southeast Asian and Taiwanese MNEs and provided some general support for the IDP. These differences, as well as those with other Asian and western MNEs, are …

Students' Preference For Teaching Strategies That Strengthen The Learning Of Economics In Middle Eastern Universities, Mokhtar M. Metwally, Nelson Perera

Faculty of Commerce - Papers (Archive)

A survey, covering a random sample of 139 students, was conducted at the University of Wollongong in Dubai during the months of September-November 2004, to gather opinions of students about their attitudes towards strategies that promote the teaching and learning of economics The technique of factor analysis was used to model the preference of students for various strategies. Multiple discriminant analysis was used to find out whether there are any significant differences in the attitudes of students at different stages :"students learning introductory economic subjects", "students learning intermediate economic subjects" and "students learning advanced and applied economic subjects" Factor scores …

An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian

Faculty of Commerce - Papers (Archive)

There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs from countries at different levels of development. Drawing on primary data from matched case studies of emergin Taiwanese and Malaysian MNEs in the textiile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies within the IDP perspective. The findings indicate that the emerging Taiwanese and Malaysian MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas fro further research are discussed.