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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand
Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand
University Libraries Faculty Publications
Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …
Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar
Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar
Library Presentations, Posters, and Audiovisual Materials
For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …
Book Review: Adding Value To Libraries, Archives, And Museums: Harnessing The Force That Drives Your Organization’S Future, Jennifer A. Bartlett
Book Review: Adding Value To Libraries, Archives, And Museums: Harnessing The Force That Drives Your Organization’S Future, Jennifer A. Bartlett
Library Faculty and Staff Publications
Value in libraries, archives, museums, and other cultural organizations has traditionally been centered on collections and services. Today’s libraries are looking at new ways to make their operations valuable to their patrons. Adding Value is geared toward library managers and administrators focusing on understanding, identifying, planning, and implementing services with an eye toward new definitions of value.