Social and Behavioral Sciences Commons^™

Capabilities, Human Development, And Design Thinking: A Framework For Gender-Sensitive Entrepreneurship Programs, Tonia Warnecke

Faculty Publications

This paper discusses the ways that capabilities and human development theory can guide the creation of entrepreneurship programs, utilizing a framework of human-centered design thinking. It is well known that a variety of institutional factors shape gender outcomes and gender inequality within entrepreneurship, particularly with regard to necessity versus opportunity entrepreneurship and informal versus formal sector entrepreneurship. Failure to understand the diversity of entrepreneurial activity among women, and the connection (or lack thereof) of such activity to human freedom, leads to biased entrepreneurship programs. This paper links social economic theory and practice by: (1) discussing the ways that capabilities and …

The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell

Selected Honors Theses

The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

11. Gender And Leadership, Illinois Mathematics And Science Academy

CORE

The purpose of the Gender & Leadership module is for students to develop an understanding of the role gender plays in contemporary society and the relationship between gender and leadership. The objectives of this module are for students to be able to to define gender vernacular and differentiate between terms, dissect how gender roles were constructed, and identify the role of gender biases in leadership. To meet these objectives, case studies concerning the traditional feminine and masculine leadership roles are conducted to make students aware of their subconscious gender biases. Additionally, the terms sex, gender, gender expression, and gender fluidity …

Revealing Gender Bias: An Experiential Exercise, Linda M. Dunn-Jensen, Scott Jensen, Mikelle A. Calhoun, Katherine C. Ryan

Organization Management Journal

Stereotyping and biases continue to be a problem in many facets of society. Understanding how biases may affect recruitment and retention of employees has become a priority issue for companies, not only from an image perspective but also from a firm performance perspective, since both research and industry experience have shown that diverse teams generate better results. The need to address these issues, particularly with students who will become leaders in organizations, remains a priority in business education. In this article, we present an experiential activity that management instructors can use to help students understand and appreciate the reality and …

When Men Are Sexually Harassed: A Foundation For Studying Men’S Experiences As Targets Of Sexual Harassment, Leland Spencer, Joshua Trey Barnett

Speaker & Gavel

While much scholarly attention has been given to sexual harassment, scholarship about men’s experiences as targets of sexual harassment has been limited. This essay is a review of the literature about men’s experiences of sexual harassment; it explores the operational definitions and sources of sexual harassment, the inadequacy of the instruments used to study sexual harassment, and the implications of this research for organizations and the field of communication studies. It also examines sexual harassment at the intersections of gender and sexual orientation, finding that there are apparent differences in incidences that feature diversity in these areas. This review concludes …

Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry

Department of Marketing: Faculty Publications

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …

Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole

Theses, Dissertations and Capstones

Advertisements are among the most pervasive forms of media. Portrayals of gender in advertisements constitute a significant subject of social research based on this pervasiveness and the influence that advertising media have on audiences. This influence is based on the notion that media is an institutional vehicle for ideas about products, lifestyles, and oppression. In this study, the institution of media is examined through an analysis of representations of patriarchy and gender oppression in media advertisements. The primary research question is: In what ways can we identify gender oppression and the support of hegemonic masculinity and systems of patriarchy in …

Gamer Girls: Navigating A Subculture Of Gender Inequality, Robert L. Harrison, Jenna M. Drenten, Nicholas Pendarvis

School of Business: Faculty Publications and Other Works

Purpose

Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.

Methodology/approach

Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.

Findings

Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption …

Phenomenological Study Of Career Advancement Experiences Of Ethnic Female Migrant, Evelyn Oghogho Brisibe

Walden Dissertations and Doctoral Studies

In the 2006 census, Statistics Canada recorded that 23% of immigrant women aged 15 and over had a university degree at the bachelor's level or above. These women could help sustain an organization's competitive advantage and respond to labor shortages posed by an aging population. This phenomenological study highlighted self-initiated migration journey and career advancement experiences of migrant women. Through LinkedIn and referrals from non-profit organizations, a sample of 20 women was recruited. All women had migrated to Canada between the ages 32 to 50, all had 5 to 10 years of residence in Canada and all had college degrees …