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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip Jan 2010

A Study Of Satisfaction Level Of Hong Kong Tourists With Hot Springs Hotels And Resorts In Guangdong, China, Rob Law, Ruby Yip

Hospitality Review

The research reported here aimed at examining Hong Kong tourists’ level of satisfaction with hot springs hotels and resorts in Guangdong, China. Primary data were collected and service quality and tourist satisfaction levels were measured using the SERVQUAL model. The empirical findings indicate that most tourists are satisfied with the service quality of these hotels and resorts. Among the different dimensions of service quality, empathy receives the highest score. Overall satisfaction receives a score only slightly better than average. The results also reveal significant relationships among customer satisfaction level, loyalty, and recommendation.


Maximizing Hospitality Learning Outcomes: An Integrated Experiential In-Class Approach, Robert J. Harrington, Godwin-Charles A. Ogbeide, Michael C. Ottenbacher Jan 2010

Maximizing Hospitality Learning Outcomes: An Integrated Experiential In-Class Approach, Robert J. Harrington, Godwin-Charles A. Ogbeide, Michael C. Ottenbacher

Hospitality Review

This study explored the influence of an experiential, in-class approach to the hospitality curriculum as a means of increasing its efficiency and effectiveness. Specifically, the study provides an example of how hospitality faculty might utilize an experiential, in-class approach to integrate additional hospitality-specific content along with process and content issues for working in teams and team decision-making. The results of this study support the efficient and effective use of an experiential inclass teaching method. The value of this study is twofold: (1) it provides an initial test of this approach’s usefulness and (2) it provides a forum for continued conversations …


Timeshare Owner Preferences - An Analysis Of Program And Service Relationships During Recessionary Times, Randall S. Upchurch Ph.D, Robin B. Dipietro, Brumby Mcleod Jan 2010

Timeshare Owner Preferences - An Analysis Of Program And Service Relationships During Recessionary Times, Randall S. Upchurch Ph.D, Robin B. Dipietro, Brumby Mcleod

Hospitality Review

Since the 1970s various industry studies have indicated that the vacation ownership industry has enjoyed unprecedented growth in unit sales, resort growth, and the number of owners (American Resort Devleopment Association [ARDA], 2007; ARDA, 2009a; ARDA, 2009b). However, due to the recent economic downturn these growth metrics are no longer obtainable. This external impact has caused developers to retrench and therefore reflect upon their existing product and service offerings, financial metrics, and consumer markets (ARDA, 2010a; ARDA 2010b). The crux of these findings indicates that the industry has shifted to maintaining and enhancing product and service offerings as a reaction …