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Full-Text Articles in Social and Behavioral Sciences
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Walden Dissertations and Doctoral Studies
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that Indian SME leaders used to adopt e-commerce platforms to expand their businesses. Data for this study emerged from conducting face-to-face, semistructured interviews with 3 SME leaders who operated in the manufacturing industry in western India. The data analysis process included validating, coding, interpreting, and summarizing data and generating themes. Methodological triangulation of …
Exploring Strategies To Gain Frontline Employee Buy-In During Change Initiatives In Manufacturing, Charles James Iv
Exploring Strategies To Gain Frontline Employee Buy-In During Change Initiatives In Manufacturing, Charles James Iv
Walden Dissertations and Doctoral Studies
The high failure rates of change initiatives threaten the sustainability of commercial printing operations. The focus of this qualitative multicase study was to research the strategies commercial printing managers use to succeed in gaining frontline employee buy-in during change initiatives to improve productivity and profitability in a manufacturing environment. The participants included four commercial printing managers from the Midwestern United States. Each manager had implemented successful change initiatives in the past 2 years and maintained profitability of the business for 12 months before the study. McGregor's (1960) Theory Y served as the basis for the conceptual framework. Data collection included …