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Social and Behavioral Sciences Commons™
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- Adoption (1)
- Emotional labor (1)
- Fortune 500 (1)
- Happiness (1)
- Happiness survey (1)
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- Landscape industry (1)
- Marketing (1)
- Perceived organizational support (1)
- Psychological safety (1)
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- Small business (1)
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- Social media marketing (1)
- Stress management (1)
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- Work-related stress (1)
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- Workplace well-being (1)
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
Employee Perceptions Of Well-Being Programs, Alice V. Edwards, Susan Marcus
Employee Perceptions Of Well-Being Programs, Alice V. Edwards, Susan Marcus
Journal of Social, Behavioral, and Health Sciences
Measuring the effectiveness of well-being programs in the workplace is important for optimizing the return on investment and selection of programs that meet organizational objectives. A pilot study was performed to assess employee well-being using the Happiness Mini-Survey and a one-sample pre–post study design intended to quickly allow employees to subjectively rate their well-being before and after participating in various classes as part of a well-being program. The findings demonstrated statistical significance in employee subjective ratings; they reported feeling better emotionally, physically, and mentally after participating in the classes. The employees’ self-rating for stress level also had statistically significant improvement …