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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
Paul van den Hoven
In the early 20th century (as well as today), global brands tend to adapt their global advertisements for Chinese consumers. A corpus of USA ads and Chinese ads for global brands of the early 20th century shows that ads originating in USA are seldom used without alterations for the Chinese market. However, the ads made in the USA do commonly serve as templates for the Chinese ad design. In these cases, there are usually more substantial adaptations than a mere ‘translation’ of verbal parts. A corpus of such obviously ‘paired’ advertisements enables us to study the ‘construction’ of the Chinese …
The Utility Of The Assessment Of Spirituality And Religious Sentiments (Aspires) Scale With Christians And Buddhists In Sri Lanka, R. Piedmont, M. B. Werdel, Mario Fernando
The Utility Of The Assessment Of Spirituality And Religious Sentiments (Aspires) Scale With Christians And Buddhists In Sri Lanka, R. Piedmont, M. B. Werdel, Mario Fernando
Mario Fernando
The Assessment of Spirituality and Religious Sentiments (ASPIRES) Scale represents spirituality as a universal source of motivation. Psychometric evidence for this argument is demonstrated when scores on the scale remain reliable and structurally valid across cultures and religious contexts. The psychometric qualities of the ASPIRES was examined with in a diverse religious sample from Sri Lanka. The results demonstrated the structural validity and applicability of the measure within this ethnic group. The data provided further support for cross-cultural applicability of the instrument and for the assumption of spirituality as a universal aspect of the human experience.
African Sustainable Leadership Development: A Culturally Intelligent Leadership Model For Service Oriented Leaders And Organizations, Marco Tavanti
African Sustainable Leadership Development: A Culturally Intelligent Leadership Model For Service Oriented Leaders And Organizations, Marco Tavanti
Marco Tavanti
As a new generation of African leaders is emerging, so is the need to create appropriate and effective leadership paradigms for personal and organizational development. Servant leadership and cultural intelligence are essential pillars for identifying, developing and sustaining value-based leadership practices. Drawing from the Service Leadership model that emerged from the Depaul Leadership Project (DLP); this article outlines the competencies, orientations, methods and strategies for establishing effective and culturally intelligent sustainable leadership development programs. The Depaul leadership development model proposes that a collaborative, value-centered, and service-oriented perspective be at the center of an effective and sustainable African leadership development program. …
Chiapas Cross-Cultural Focus Groups: Doing Research In Dangerous And Culturally Diverse Contexts, Marco Tavanti
Chiapas Cross-Cultural Focus Groups: Doing Research In Dangerous And Culturally Diverse Contexts, Marco Tavanti
Marco Tavanti
Doing research in dangerous and post-conflict areas require specific methodologies and techniques. This article explores the cross-cultural collective interviews and focus groups methods developed and adapted during the a fieldwork among Maya indigenous communities in Chiapas, Mexico. The author reviews the challenges and advantages of adopting such culturally intelligent methods focusing on the promotion of justice and reconciliation among indigenous communities in conflict.