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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
John J Glynn
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
The Power Process And Emotion, Edward J. Lawler
The Power Process And Emotion, Edward J. Lawler
Edward J Lawler
[Excerpt] Power is a crucial phenomenon in organizations, both pervasive and somewhat elusive. The study of power in organizations has a long tradition (Crozier 1964), yet the literature on power is fragmented and has been a central focus only intermittently over time. Fundamental assumptions about the role of power vary widely. On the one hand, power can be construed broadly as a negative and divisive force in relations, groups, and organizations. It enables those having power to exert influence over or command the compliance of others through coercion, force, and threats. This is the punitive, manipulative face of power (Deutsch …
Changing Manufacturing Practices: An Appraisal Of The Processual Approach, Patrick M. Dawson
Changing Manufacturing Practices: An Appraisal Of The Processual Approach, Patrick M. Dawson
Patrick Dawson
There has been a longstanding interest in human factors and the processes of change in manufacturing organizations. This paper focuses attention on the establishment and contribution of a processual perspective to understanding change. A history of the processual approach is outlined and some of the main defining elements and ongoing developments are appraised. Field data drawn from a study of cellular work arrangements at a mirror manufacturing plant is used to highlight the interlocking and overlapping dynamics between substance, context, and politics. In advocating the benefits of a processual perspective, it is argued that during the uptake of cellular manufacturing …