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Full-Text Articles in Social and Behavioral Sciences
The International Volunteering Market: Market Segments And Competitive Relations, Sara Dolnicar, Melanie J. Randle
The International Volunteering Market: Market Segments And Competitive Relations, Sara Dolnicar, Melanie J. Randle
Melanie Randle
The number of nonprofit and social agencies relying on the help of volunteers has grown enormously in recent decades. This has lead to increased competition between these organisations for the limited resources available, and the growing adoption of what have traditionally been considered ‘commercial’ business techniques such as marketing. There have been calls for greater and more sophisticated use of ‘tried and tested’ marketing concepts such as competition, segmentation, and positioning to help volunteering organisations manage this pressure effectively. This study shines the spotlight on individuals who volunteer for multiple types of organisations in an effort to determine which organisations …
Fighting For Volunteers’ Time: Competition In The International Volunteering Industry, Sara Dolnicar, Melanie J. Randle
Fighting For Volunteers’ Time: Competition In The International Volunteering Industry, Sara Dolnicar, Melanie J. Randle
Melanie Randle
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit sector has not been examined in the past. This study uses selected respondents from the 1999-2002 World Values Survey who have previously volunteered for multiple organisations. Based on the patterns of organisations that volunteers donated their time for, competition between volunteering organisations with different missions was analysed, resulting in five dimensions of volunteering missions within which volunteering organisations appear to be competing: altruistic, leisure, political, church, and other missions. The altruistic mission groups is the broadest and includes a wide variety of volunteering goals, whereas …
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Anna Ujwary-Gil
The monograph focuses attention on the description and analysis of new phenomena and processes for commercial and non-commercial organizations. Valid conditions are pointed out for the functioning of both commercial and non-commercial organizations and an attempt is made to explain their impact on these organizations. The analysis also examines the strategies used by organizations in the face of fierce competition and increasing consumer demands in their effort to gain and maintain a competitive edge. This case study below is segmented into four areas of interest: • commercial and non-commercial organizations as an object of research, • commercial and non-commercial organizations …