Social and Behavioral Sciences Commons^™

The Social Uses Of Advertising, Mark Ritson, Richard Elliott

Mark Ritson

Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English high schools. The study reveals a series of new, socially related advertising-audience behaviors. Specifically, advertising meanings are shown to possess social uses relating to textual experience, interpretation, evaluation, ritual use, and metaphor. The theoretical and managerial implications of these social uses are …

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.

Affidavit Of Peter Cramton, Peter Cramton

Peter Cramton

Summary of review of reserves and operable capability markets. For ISO New England.

Interim Report: Pcc Standing Committee On Automation (Sca). Task Group On Journals In Aggregator Databases, Karen S. Calhoun, John J. Riemer

Karen S Calhoun

Recommends a useful, cost-effective and timely means for automatically creating catalog records to identify e-journals in aggregator databases. The demonstration project was conducted by Karen Calhoun (chair of the SCA; Cornell), John Riemer (chair of the task group; U. Georgia) and Oliver Pesch (EBSCO) on behalf of the PCC SCA task group.

Attracting And Benefitting From Fdi, Karl P. Sauvant

Karl P. Sauvant

No abstract provided.

Team-Member Exchange And Commitment To A Matrix Team

L. A. Witt

No abstract provided.

Cumhuriyet Donemi Turkiye'sinde Goc Hareketleri, A Icduygu, Ibrahim Sirkeci

Ibrahim Sirkeci

Analysis of migration movements in Turkey throughout the republican period. Turkiye'de goc hareketlerinin bir analizi.

Designing For Wow!: The Optimal Information Gateway, Zsuzsa Koltay, Karen S. Calhoun

Karen S Calhoun

Presents the results of a focus group study to learn what users expect from networked information systems provided by university libraries.

Library Gateway: Project Design, Teams And Cycle Time, Karen S. Calhoun, Zsuzsa Koltay, Edward Weissman

Karen S Calhoun

Librarians at Cornell University Library (CUL) launched the first system-wide integrated gateway to networked resources, services, and library information in January 1998. Using a case study approach, this article examines the design and implementation process that helped the project succeed, rather than focusing on the technology or the vision behind the gateway. The authors identify and discuss critical success factors and the organizational learning experience that moved CUL a step closer to mastering the process of innovation.

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.