Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Detecting Incentivized Review Groups With Co-Review Graph, Yubao Zhang, Shuai Hao, Haining Wang
Detecting Incentivized Review Groups With Co-Review Graph, Yubao Zhang, Shuai Hao, Haining Wang
Computer Science Faculty Publications
Online reviews play a crucial role in the ecosystem of nowadays business (especially e-commerce platforms), and have become the primary source of consumer opinions. To manipulate consumers’ opinions, some sellers of e-commerce platforms outsource opinion spamming with incentives (e.g., free products) in exchange for incentivized reviews. As incentives, by nature, are likely to drive more biased reviews or even fake reviews. Despite e-commerce platforms such as Amazon have taken initiatives to squash the incentivized review practice, sellers turn to various social networking platforms (e.g., Facebook) to outsource the incentivized reviews. The aggregation of sellers who …