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Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan
Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan
Theses and Dissertations in Business Administration
This dissertation expands the domestic sales training research into international settings by examining and comparing sales training practices of domestic and multinational companies (MNCs) in Malaysia. Fourteen hypotheses were proposed and examined: (1) the two groups' comparative sales training practices; (2) the two groups' sales managers' perceptions toward important sales training tasks; (3) the relationships of the different perceptions toward important sales training tasks to sales 9 managers' performance measures; and (4) the effect of two groups' demographic variables on perceived adequacy of the overall sales training programs.
Cross-sectional data were collected via self-administered questionnaires distributed to sales managers, marketing …
A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith
A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith
Theses and Dissertations in Business Administration
The seniors (55+) market is a growing, attractive market. While this market represents almost one-fourth of the total population in the United States and is slightly higher in the United Kingdom today, this segment is projected to grow to approximately one-third of the population over the next quarter century.
Relative to their proportion of the total population, seniors, and especially women, have historically been underrepresented as general advertising models. When seniors are portrayed, they are often used in supporting roles or in a negatively stereotyped manner. While the aging process is associated with declines in mental and physical capabilities, and …