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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Improving Belonging And Connectedness In The Cybersecurity Workforce: From College To The Profession, Mary Beth Klinger
Improving Belonging And Connectedness In The Cybersecurity Workforce: From College To The Profession, Mary Beth Klinger
Journal of Cybersecurity Education, Research and Practice
This article explores the results of a project aimed at supporting community college students in their academic pursuit of an Associate of Applied Science (AAS) degree in Cybersecurity through mentorship, collaboration, skill preparation, and other activities and touch points to increase students’ sense of belonging and connectedness in the cybersecurity profession. The goal of the project was focused on developing diverse, educated, and skilled cybersecurity personnel for employment within local industry and government to help curtail the current regional cybersecurity workforce gap that is emblematic of the lack of qualified cybersecurity personnel that presently exists nationwide. Emphasis throughout the project …
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty and Research Publications
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …