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Full-Text Articles in Social and Behavioral Sciences
Factors Influencing Customer Decisions To Use Online Food Delivery Service During The Covid-19 Pandemic, Kyungyul Jun, Borham Yoon, Seung Suk Lee, Dong Soo Lee
Factors Influencing Customer Decisions To Use Online Food Delivery Service During The Covid-19 Pandemic, Kyungyul Jun, Borham Yoon, Seung Suk Lee, Dong Soo Lee
Faculty Publications - Tourism
Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; …
The Economic Impact Of Paradise Cove Aquatic Center In Richmond, Kentucky, Laruen Kilburn, Michael J. Bradley, James N. Maples
The Economic Impact Of Paradise Cove Aquatic Center In Richmond, Kentucky, Laruen Kilburn, Michael J. Bradley, James N. Maples
Faculty Publications - Tourism
One of the most effective ways for rural communities to improve the local economy is by exploring opportunities related to tourism. When communities focus their resources on expanding and improving the tourism industry, it leads to additional opportunities for these communities to increase their revenue, provide jobs and revitalize the local economy. Like many other agencies, the Richmond Parks and Recreation Department has gradually expanded the tourism industry within the City of Richmond in Madison County, Kentucky. To help continue the expansion of this industry, Paradise Cove Aquatic Center opened in 2008. This decision was made because waterparks were becoming …
To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley
To Fee Or Not To Fee? Satisfaction, Service Quality, And Support Of An Entrance Fee Of A State Park System, Hund-Ling Stella Liu, I-Chun Nicky Wu, Michael J. Bradley
Faculty Publications - Tourism
In the past decade, state government appropriation reductions have forced park agencies to seek other sources of revenue to support park operations. To overcome shrinking budgets, many public park agencies embrace private-sector business models and investigate customer satisfaction, service quality, and user fee structures. The purpose of this study was to obtain public input regarding service quality, general satisfaction, and experience use history of state park visitation. A total of 382 Oklahoma state park users completed an online survey and were sorted into Pro-Fee (n = 200,52%) and No-Fee (n = 182,48%) groups for one-way multivariate analysis of variance (MANOVA) …