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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol
When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol
Leona Tam
No abstract provided.
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
Leona Tam
Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such tendencies is important, since the innovation process is characterized by a series of investment decisions typically made by teams, yet prone to significant biases. Regulatory focus theory provides a framework for understanding the dominant motivations driving decision-making during goal pursuit. It argues that individuals operate under either a promotion or prevention focus, influencing preferences for stability vs. change. We …