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Full-Text Articles in Social and Behavioral Sciences

Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray Dec 2015

Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

Advancing research on service quality requires clarifying the theoretical conceptualizations and validating an integrated service quality model. The purpose of this study is to facilitate and elucidate practical issues and decisions related to the development of a hierarchical service quality model in mobile health (mHealth) services research. Conceptually, it extends theory by reframing service quality as a reflective, hierarchical construct and modeling its impact on satisfaction, intention to continue using and quality of life. Empirically, it confirms that PLS path modeling can be used to estimate the parameters of a higher order construct and its association with subsequent consequential latent …


Modeling The Effects Of Quality In A Transformative Health Service, Shahriar Akter, Umme Hani Dec 2015

Modeling The Effects Of Quality In A Transformative Health Service, Shahriar Akter, Umme Hani

Shahriar Akter

Understanding the effects of service quality on economic (i.e., continuance intentions) and social (i.e., quality of life) outcomes is critical to extend the focus of transformative service research. This study specifies mHealth as a transformative service and models the impact of its overall quality on satisfaction, continuance intentions and quality of life. Based on cognition - affective - conation chain, the conceptual model explicitly identifies convenience, confidence, cooperation, care and concern as the primary dimensions of mHealth service quality. The study validates the higher-order quality model and its association with subsequent latent variables using PLS path modeling. The findings confirm …


The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter Dec 2015

The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter

Shahriar Akter

The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …


Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani Dec 2015

Complex Modeling In Marketing Using Component Based Sem, Shahriar Akter, Umme Hani

Shahriar Akter

Structural equation modeling (SEM) is an important tool for marketing researchers to estimate a network of causal relationships linking two or more complex concepts. The PLS approach to SEM, also known as component based SEM, is becoming more prominent in estimating complex models due to its soft modeling assumptions. This study elucidates the use of component based SEM in estimating a complex higher order model with a small sample size. The utility of the approach is illustrated empirically by estimating a third-order, reflective, hierarchical service quality model in the context of mHealth. The findings of the study confirm the conceptual …


Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter, John D'Ambra, Pradeep Ray Dec 2015

Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

The aim of this research is to advance both the theoretical conceptualization and the empirical validation of trustworthiness in mHealth (mobile health) information services research. Conceptually, it extends this line of research by reframing trustworthiness as a hierarchical, reflective construct, incorporating ability, benevolence, integrity, and predictability. Empirically, it confirms that partial least squares path modeling can be used to estimate the parameters of a hierarchical, reflective model with moderating and mediating effects in a nomological network. The model shows that trustworthiness is a second-order, reflective construct that has a significant direct and indirect impact on continuance intentions in the context …