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Social and Behavioral Sciences Commons™
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Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
The Paternalistic Eye: Senator Edwin Johnson And The U.S. Television Freeze, James C. Foust
The Paternalistic Eye: Senator Edwin Johnson And The U.S. Television Freeze, James C. Foust
School of Media and Communication Faculty Publications
This study examines Senator Edwin Johnson’s involvement with the television freeze in the United States from 1948 to 1952. The Federal Communications Commission (FCC) instituted the freeze after postwar applications for television licenses far outstripped the capability of the VHF band to hold stations. During the freeze, Johnson, who was chair of the Senate Interstate and Foreign Commerce Committee, pressured the FCC to approve CBS’s non-compatible color system and to move broadcasting to the UHF band as a way to counteract RCA’s patent dominance in monochrome VHF broadcasting. To this end, the senator corresponded with the FCC chair, industry leaders, …
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
School of Media and Communication Faculty Publications
Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability …
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
School of Media and Communication Faculty Publications
News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political information and campaign messages to the general public. In the U.S., commercial media dominate the market, and they receive monetary support during the electoral campaign season via political advertising. In the 2012 presidential campaign, U.S. television media received 75% of the $1.1 billion dedicated to campaign advertising (Wilner, 2012). So much money is spent because the votes of undecided citizens in swing states are crucial to winning presidential elections. Most recently, the Democratic Party successfully targeted and won key swing …
Us Digital Tv Business Models [Slides], Louisa Ha
Us Digital Tv Business Models [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the Media Transformation in the Digital Era Conference, Tsinghua University, Beijing, China April 27-29, 2009 by Louisa Ha.
Ohio Tv Stations' Dtv Education Efforts And Business Models [Slides], Louisa Ha
Ohio Tv Stations' Dtv Education Efforts And Business Models [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the Digital TV in Transition in Ohio Panel, Bowling Green State University on February 4, 2009 by Louisa Ha.
Leadership Styles And Conflict Management Strategies Of Prominent Us Female Cable Industry Leaders [Slides], Louisa Ha, Chin-Chung Chao
Leadership Styles And Conflict Management Strategies Of Prominent Us Female Cable Industry Leaders [Slides], Louisa Ha, Chin-Chung Chao
School of Media and Communication Faculty Publications
Slides presented at 8th World Media Economics and Management Conference, Lisbon, Portugal, May 18‐22, 2008 by Louisa Ha and Chin-Chung Chao.
Worldwide Business Models Of Emerging Media: A Comparative Study Of Leading Webcasters In 13 Countries [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the 2005 AEJMC Convention, San Antonio, Texas, USA, August 10-12 by Louisa Ha.
Determinants Of Cable Program Diversity [Slides], Louisa Ha, Lisa Marshall
Determinants Of Cable Program Diversity [Slides], Louisa Ha, Lisa Marshall
School of Media and Communication Faculty Publications
Slides from a presentation given at the Media Management and Economics Division, Association for Education in Journalism and Mass Communication Annual Convention, San Antonio, Texas on August 10-12, 2005 by Louisa Ha and Lisa Marshall. Second best faculty paper.
Crossing Offline And Online Media: A Comparison Of Online Advertising On Tv Web Sites And Online Portals, Louisa Ha
School of Media and Communication Faculty Publications
This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks' web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks' advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more …
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
School of Media and Communication Faculty Publications
A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.
Making Viewers Happy While Making Money For The Networks: A Comparison Of The Usability, Enhanced Tv And Tv Commerce Features Between Broadcast And Cable Network Web Sites [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha.
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
School of Media and Communication Faculty Publications
A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.