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Full-Text Articles in Social and Behavioral Sciences
The Pre-Fab Fab Four, Thyra L. Chaney
The Pre-Fab Fab Four, Thyra L. Chaney
The Downtown Review
This paper describes the formation of The Monkees as a manufactured boy band and pop culture phenomenon, and the social and cultural context that led to the group's dissolution and lasting legacy in the history of television and popular culture.
Nondiegetic Youtube Advertising: An Eye-Tracking Investigation, Alex Farmer, Jeffery Allen, Matt Egizii, Paul Skalski, Kimberly Neuendorf
Nondiegetic Youtube Advertising: An Eye-Tracking Investigation, Alex Farmer, Jeffery Allen, Matt Egizii, Paul Skalski, Kimberly Neuendorf
Undergraduate Research Posters 2013
YouTube is an online media site with over one billion hours of user-generated content, and a monthly worldwide viewership averaging over six billion hours. This volume motivates advertisers to reach out to this enormous audience. Advertisers wish to capture the attention of an audience, avoid causing annoyance, and minimize intrusiveness. In this study, a YouTube video tutorial has been used to create five conditions testing reactions to nondiegetic advertising. Participants will be shown one of five versions of the tutorial. Each version includes either no advertisements, or one of the following: A TrueView video advertisement that is not skipped, a …
New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan C. Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian
New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan C. Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian
Communication Faculty Publications
Media studies scholars have employed the "cultural circuit" model to analyze media in the context of capitalist political economy. This model identifies interrelated "moments' in which the meanings of cultural products are determined, negotiated, and subverted in interaction between producers and audiences. The turbulent evolution of new media, however, requires continuous reflection on the adequacy of conceptual tools. Analysis of recent controversy surrounding the Internet music-exchange service Napster indicates that the cultural circuit model must be modified to accommodate the emerging media of cyber-culture.
Observations In A Local Television Newsroom: Preparing The Newscast, Gary L. Rockey
Observations In A Local Television Newsroom: Preparing The Newscast, Gary L. Rockey
ETD Archive
No abstract provided.