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Full-Text Articles in Social and Behavioral Sciences
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Master's Theses
What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …
Ambiguity Aversion: Adoption, Uptake, And Trends, Adam Franklin
Ambiguity Aversion: Adoption, Uptake, And Trends, Adam Franklin
Master's Theses
What is ambiguity aversion and what is its role as a determinant of technology adoption? This study develops and implements a novel ambiguity preference instrument in the context of an ongoing RCT pilot program in southwest Uganda promoting adoption of an improved variety of sweet potato. No correlation between ambiguity aversion and crop adoption is observed, although it is suspected that RCT treatment arms including supply- and demand-side information reduced the ambiguity of the new variety, probably overcoming any ambiguity-preference-related constraints and clouding the picture. Methodological lessons learned regarding the development and implementation of an apporopriate ambiguity preference measure point …