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Technology Lends A Hand To Green E-Commerce, Hao Liang, Sin Mei Cheah
Technology Lends A Hand To Green E-Commerce, Hao Liang, Sin Mei Cheah
Research Collection Lee Kong Chian School Of Business
The world has witnessed an e-commerce boom in the past 2 decades, and Asia-Pacific is now driving the latest wave of growth. The Covid-19 pandemic has further accelerated consumers' growing preference for online consumption, with the Asia-Pacific region raking US$230 billion in online retail sales in 2020. This article is adapted from the authors' teaching case study - Alibaba Cainiao's Smart Green Logistics Strategy: Good for the Earth, Good for the Business.