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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Asian Studies

Singapore Management University

2022

Marketing

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Full-Text Articles in Social and Behavioral Sciences

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan Jul 2022

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

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