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Full-Text Articles in Social and Behavioral Sciences
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
Dissertations and Theses Collection (Open Access)
The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …
Foreign Direct Investment, A Movement Toward Investors' Centricity, A Behavioral Perspective, Jimmy Wee Teck Tan
Foreign Direct Investment, A Movement Toward Investors' Centricity, A Behavioral Perspective, Jimmy Wee Teck Tan
Dissertations and Theses Collection (Open Access)
This dissertation proposal studies the determinants of Foreign Direct Investment (FDI) in a frontier economy from the behavioral perspective of a manager. There are many determinants used in determining a Foreign Direct Investment. These determinants range from economic, social, institutional, technology, organization, and commercial down to cultural distance. The objective of this research is not to duplicate the methodologies of many quantitative research studies that have been conducted, in which many economists use quantitative analysis of several years of data to determine the many factors that correlate with levels of FDI. The behavioral aspect of a manager’s decision is noticeably …