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Full-Text Articles in Social and Behavioral Sciences

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Asian Adoptees And Post-Adoption Services In Massachusetts: Data From Providers And Reflections From Adult Adoptees, Nathan James Bae Kupel Sep 2010

Asian Adoptees And Post-Adoption Services In Massachusetts: Data From Providers And Reflections From Adult Adoptees, Nathan James Bae Kupel

Institute for Asian American Studies Publications

In the summer of 2009, the Institute for Asian American Studies at the University of Massachusetts Boston in consultation with Boston Korean Adoptees, Inc. (BKA), commenced a project aimed at documenting post-adoption services and programs available to Asian adoptees, principally Korean, in Massachusetts and assessing their content and relevance. In the first part of the project, a questionnaire was sent to providers of post-adoption services and program currently available requesting information about their services—number, content, clientele, resources, and staffing. In addition providers were asked to comment on the frequency of requests for services and on challenges faced in offering them. …


Intergenerational Conflict Between Emerging Adults And Their Parents In Asian American Families, Kathy Nguyen Jul 2010

Intergenerational Conflict Between Emerging Adults And Their Parents In Asian American Families, Kathy Nguyen

Psychology Theses & Dissertations

Due to a paucity of research, little is understood about the experiences of Asian American emerging adults as they navigate their relationship with their parents. The purpose of the current study was to investigate intergenerational conflict in Asian American families, specifically when emerging adults are living at home with their parents. Acculturation gap, generational status, birth order, gender, and language proficiency were examined as predictors or mediators of conflict. Participants consisted of 350 Asian American emerging adults who were currently living with their parents, who lived with their parents during certain times of the year (e.g., vacations), or who had …


Through The Eyes Of A Child: The Archaeology Of Wwii Japanese American Internment At Amache, April Kamp-Whittaker Jun 2010

Through The Eyes Of A Child: The Archaeology Of Wwii Japanese American Internment At Amache, April Kamp-Whittaker

Electronic Theses and Dissertations

Children’s lives in the World War II Japanese American Internment Camp, Amache are investigated using a combination of archaeology, oral history, and archival research. As part of internees’ efforts to create a more hospitable environment both children and adults extensively modified the physical landscape. The importance of landscape and place in Japanese culture and for the internee community is examined using the development of gardens around the elementary school as a case study. Internees also developed a rich social landscape that allowed for the socialization of children within Amache. The socialization of children at Amache was being influenced by the …


Profiles Of Asian American Subgroups In Massachusetts: Korean Americans In Massachusetts, Nathan James Bae Kupel Mar 2010

Profiles Of Asian American Subgroups In Massachusetts: Korean Americans In Massachusetts, Nathan James Bae Kupel

Institute for Asian American Studies Publications

This report looks at Korean Americans in Massachusetts with a focus on the Metro Boston area. Using the 2000 U.S. Census and the American Community Survey 2005–2007 Three-Year Estimates in combination with interviews and secondary research, this profile looks at Korean American demographics and community perspectives.


Lani Montreal Interview, Thi Navi Thach Feb 2010

Lani Montreal Interview, Thi Navi Thach

Asian American Art Oral History Project

2010 interview with Filipina teacher, writer, performer Lani T. Montreal by Thi Navi Thach


Ann Poochareon Interview, Christina Yang Feb 2010

Ann Poochareon Interview, Christina Yang

Asian American Art Oral History Project

2010 interview with new media artist Ann Poochareon by Christina Yang


Tatsu Aoki Interview, Brian Callahan Feb 2010

Tatsu Aoki Interview, Brian Callahan

Asian American Art Oral History Project

2010 interview with musician Tatsu Aoki


Tina Ramirez Interview, Karina Lopez Feb 2010

Tina Ramirez Interview, Karina Lopez

Asian American Art Oral History Project

2010 interview with poet Tina Ramirez


Dahuang Zhou Interview, Julia Lin Feb 2010

Dahuang Zhou Interview, Julia Lin

Asian American Art Oral History Project

2010 interview with multimedia artist and entrepreneur DaHuang Zhou


Chi Jang Yin Interview, Anna Huang Feb 2010

Chi Jang Yin Interview, Anna Huang

Asian American Art Oral History Project

2010 interview with experimental documentary filmmaker Chi Jang Yin by Anna Huang


Von Kommanivanh Interview, John Pluciennik Feb 2010

Von Kommanivanh Interview, John Pluciennik

Asian American Art Oral History Project

2010 interview with Loatian born/Chicago based painter Von Kommanivahn by John Pluciennik


Sam Del Rosario Interview, Nancy Shaba Feb 2010

Sam Del Rosario Interview, Nancy Shaba

Asian American Art Oral History Project

2010 interview with writer and the former ED of the Asian American Artists Collective- Chicago Sam del Rosario by Nancy Shaba.


Rominna Villasenor Interview, Jamelle Apolinar Feb 2010

Rominna Villasenor Interview, Jamelle Apolinar

Asian American Art Oral History Project

2010 interview with writer, performer, visual artist Rominna Villasenor by Jamelle Apolinar


Michiko Itatani Interview, Liza Rush Feb 2010

Michiko Itatani Interview, Liza Rush

Asian American Art Oral History Project

2010 interview with painter and School of the Art Institute of Chicago professor Michiko itatani by Liza Rush


Mike Park Interview, Ben Rogers Feb 2010

Mike Park Interview, Ben Rogers

Asian American Art Oral History Project

2010 interview with Mike Park from Asian Man Records by Ben Rogers


Ann Marie Chua Lee Interview, Jasmin M. Ortiz Feb 2010

Ann Marie Chua Lee Interview, Jasmin M. Ortiz

Asian American Art Oral History Project

2010 Interview with cosplay costume designer Anne Marie Chua Lee by Jasmin M. Ortiz


Multiplexing Racial And Ethnic Planes: Chinese American Politics In Globalized Immigrant Suburbs, James Lai Jan 2010

Multiplexing Racial And Ethnic Planes: Chinese American Politics In Globalized Immigrant Suburbs, James Lai

Ethnic Studies

Contemporary American suburbs offer critical insights into the multiple planes of racial and ethnic consciousness and community formations that shape new Chinese American political agendas. In a 2009 Amerasia Journal article entitled "A New Gateway: Asian American Political Power in the 21st Century," I examined the importance of location for understanding the ability of Asian American communities to attain and sustain elected representation. Like real estate, location matters in explaining the political question of "where" Asian Americans are winning elected representation in American politics. That article's thesis was that, rather than focusing solely on metropolitan gateways that had been central …


A Comparative Study Of Chinese And Mexican Immigrants' Economic Incorporation In The United States, Miao Chunyu Jan 2010

A Comparative Study Of Chinese And Mexican Immigrants' Economic Incorporation In The United States, Miao Chunyu

Legacy Theses & Dissertations (2009 - 2024)

This dissertation research is a comparative study of the economic incorporation of the unskilled Chinese and Mexican immigrants in the United States. This comparative approach is justified by the fact that these two groups share striking similarities in human capital, social networks, and immigrant flow patterns, whereas they also differ significantly in their migration cost, transnational practice, and reception in the U.S. labor market. This research investigates three specific aspects of their labor market experience: participation in self-employment, job transition, and earnings growth. Essentially I hope to find out whether these immigrants can achieve economic mobility over time and in …