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Full-Text Articles in Social and Behavioral Sciences

Re-Member Selfhood A Drama Therapy Intervention, Option 1, Angelique Beauchêne May 2024

Re-Member Selfhood A Drama Therapy Intervention, Option 1, Angelique Beauchêne

Expressive Therapies Capstone Theses

Re-member Selfhood is a specific trauma-informed, drama therapy, intervention designed to meet the needs of adults with exposure to trauma and traumatic stress, who have pertinent adverse childhood experience scores and/or experience persistent trauma cycles over the lifespan concurrent with somatization. The aim of this thesis was to introduce an intervention which could function as indirect exposure and assist in the integration process taking the whole being of trauma sufferers into account, including body, mind, and soul. Additionally, the hope of this intervention is to decrease perceived physical pain, assist in the integration of the rejected aspect of self, and …


How Clay In Group Art Therapy Helps Female Veterans Maintain Well-Being: Development Of Methods, Sooho Park May 2022

How Clay In Group Art Therapy Helps Female Veterans Maintain Well-Being: Development Of Methods, Sooho Park

Expressive Therapies Capstone Theses

Using clay in art therapy has emerged as an evidence-based therapeutic approach to enable treatment for people with anxiety. While clay in art therapy has been researched and proven to be highly effective with children, there is limited research on the benefit for the population of female veterans. Therefore, this study examines the possibility of how clay in art therapy helps female veterans to reduce anxiety and maintain their well-being at Veterans Affairs Hospital (VAH). Three female veterans were engaged in weekly intervention for six weeks through both in-person and online sessions. Results indicate participants experienced beneficial changes in anxiety …


Bilingual Children's L1 And L2 Word Frequency Effects: The Role Of Individual Differences, Astrid Michelle Portillo Jan 2020

Bilingual Children's L1 And L2 Word Frequency Effects: The Role Of Individual Differences, Astrid Michelle Portillo

Open Access Theses & Dissertations

Bilingualism continues to grow among the world's population. Nevertheless, most research studies on language processing have focused on monolingual individuals, leaving questions about how language processing unfolds in bilingual individuals. Here, we investigated how individual differences in bilingual experience, indexed by current L2 exposure, impact eye movement measures of reading fluency, indexed by word frequency effects, in an understudied population: bilingual children. Prior eye movement research involving bilingual younger adults (aged 18 to 30) has reported a trade-off in L1 and L2 word frequency effects with greater levels of current L2 exposure (Whitford & Titone, 2012, 2017). We wanted to …


Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo Aug 2019

Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo

Journal of Media Literacy Education

This special issue of the Journal of Media Literacy Education explores the role of media literacy across the lifespan. Media literacy education interventions must be designed to meet the needs of individuals of different ages by understanding the life roles and goals that they have across the lifespan. Different pedagogical strategies are required to effectively address the media literacy competencies of young children, teens, adults, parents, and older adults. In old age, media literacy education may support cognitive functioning and social relationships and help people critically assess health-related information and services. Adopting a life course perspective enables the examination of …


“There Was Something Magical About This Group”: Building Cohesion In A Psychiatric Hospital, Mariah L. Logan May 2019

“There Was Something Magical About This Group”: Building Cohesion In A Psychiatric Hospital, Mariah L. Logan

Expressive Therapies Capstone Theses

This capstone details the development and implementation of Hope Notes, an expressive arts therapy intervention used in a private psychiatric hospital setting. Hope Notes was carried out in the group setting with adolescent and adult clients in a partial-hospitalization or inpatient hospitalization with a range of diagnoses and symptoms including, but not limited to, depression, anxiety, bipolar disorder, schizophrenia, trauma disorders including post-traumatic stress, and obsessive-compulsive disorder with symptoms of delusions, hallucinations, suicidality and homicidally. Using expressive arts therapy the clients worked together to collaboratively discuss, create, design, and build an art piece intended to increase group cohesion and connection …


No Need For Words: Participatory Action Research With An Arts-Based Peer Support Group, Samantha Boyce May 2019

No Need For Words: Participatory Action Research With An Arts-Based Peer Support Group, Samantha Boyce

Expressive Therapies Capstone Theses

The Arts and Peer Support Group (APSG) is a free, open-studio style expressive arts therapy group for adults living with Severe Mental Illness (SMI) guided by clinicians and informed by a recovery orientation to mental health care for SMI. This capstone thesis used an arts-based participatory action research paradigm to explore the value of an expressive arts therapy group for adults living with SMI. The researcher of this capstone thesis hypothesized that an expressive arts therapy framework could be combined with innovative approaches to the recovery orientation, such as mutual recovery, which has encouraged systemic change in society’s perception of …


Effects Of Phonological Neighborhood Density On Lexical Access In Adults And Children With And Without Specific Language Impairment, Diana Almodovar Jun 2014

Effects Of Phonological Neighborhood Density On Lexical Access In Adults And Children With And Without Specific Language Impairment, Diana Almodovar

Dissertations, Theses, and Capstone Projects

The present study was designed to examine how adults, children with typical language development (TLD), and children with Specific Language Impairment (SLI) process words from sparse and dense phonological neighborhoods, using the Cross Modal Picture-Word Interference Paradigm. The participants were asked to label a picture presented on a computer screen, while ignoring auditory distractors (interfering words or IWs) presented over headphones. The target items were manipulated according to neighborhood density (high and low density words), and the auditory distractors were either identical to the target, a neutral distractor (good), phonologically related (by rhyme), or unrelated to the target item. The …


Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien Jun 2013

Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien

Sandra Jones

Stigma (prejudice or negative stereotypes associated with personal attributes such the presence of ill health or disease) is an important concept as it has the potential to adversely impact on social exclusion, help seeking behaviours and the utilisation of health and social services. Whilst limited international research suggests that there may be stigma associated with dementia, this paper presents results from the first comprehensive study to explore stigma towards dementia in Australia. Results from an online survey of Australian adults (45-60 years) outline the nature and presence of negative attitudes or stereotypes towards dementia and people living with dementia, and …


Profiles Of Underreporting In Healthy Adults And Adults With Type Ii Diabetes Mellitus Participating In A Dietary Intervention Trial, Gina Martin, Linda C. Tapsell, Marijka Batterham Nov 2012

Profiles Of Underreporting In Healthy Adults And Adults With Type Ii Diabetes Mellitus Participating In A Dietary Intervention Trial, Gina Martin, Linda C. Tapsell, Marijka Batterham

Dr Marijka Batterham

Abstract from The Proceedings of the Nutrition Society of Australia, 2002.


Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell Nov 2012

Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell

Dr Marijka Batterham

Objective: There is evidence that increasing the proportion of polyunsaturated fatty acids (PUFA) in a diet can enhance the rate of fat oxidation acutely. Higher PUFA in a diet has also been associated with greater abdominal fat loss in longer term studies. This study aimed to investigate if higher PUFA intake would result in greater fat mass loss over a 12-week period, mainly from the abdominal region. Methods: Data at the 12-week time point from two weight loss studies, both comparing high PUFA versus low PUFA diets was, accessed for 141 overweight subjects from the same area. Specifically, data on …


Eeg In Adults With Attention-Deficit/Hyperactivity Disorder, Patrick Heaven, Robert Barry, Mitchell Byrne, Adam Clarke, Rory Mccarthy, Mark Selikowitz Nov 2012

Eeg In Adults With Attention-Deficit/Hyperactivity Disorder, Patrick Heaven, Robert Barry, Mitchell Byrne, Adam Clarke, Rory Mccarthy, Mark Selikowitz

Mitchell K Byrne

Attention-Deficit/Hyperactivity Disorder (AD/HD) is the most common psychiatric disorder of childhood, but it is becoming increasingly more apparent that more than half the childhood sufferers will continue to manifest symptoms of the disorder as adults. While EEG coherence in children with AD/HD has been examined extensively, no studies have investigated coherence in adults with the disorder. This study investigated EEG coherence in adults with AD/HD. EEG was recorded from 18 adult males with AD/HD, and an age- and gender-matched control group, during an eyes-closed resting condition. Waveshape coherence was calculated for 8 intrahemispheric electrode pairs (4 in each hemisphere), and …


"A Spoonful Of Sugar": Delayed Effects Of Coffee, Tea And Sucrose On Postprandial Glycemia In Lean, Young, Healthy Adults, Jimmy Chun Yu Louie, F Atkinson, P Petocz, J Brand-Miller Nov 2012

"A Spoonful Of Sugar": Delayed Effects Of Coffee, Tea And Sucrose On Postprandial Glycemia In Lean, Young, Healthy Adults, Jimmy Chun Yu Louie, F Atkinson, P Petocz, J Brand-Miller

Jimmy Chun Yu Louie

No abstract provided.


Delayed Effects Of Coffee, Tea And Sucrose On Postprandial Glycemia In Lean, Young, Healthy Adults, Jimmy Chun Yu Louie, Fiona Atkinson, Peter Petocz, Jennie Brand-Miller Nov 2012

Delayed Effects Of Coffee, Tea And Sucrose On Postprandial Glycemia In Lean, Young, Healthy Adults, Jimmy Chun Yu Louie, Fiona Atkinson, Peter Petocz, Jennie Brand-Miller

Jimmy Chun Yu Louie

In observational studies, habitual coffee consumption has been linked to a lower risk of type 2 diabetes. We hy-pothesized that the mechanism may be related to delayed effects on postprandial glycemia. The aim of this study is to investigate the glycemic and insulinemic effects of consumption of caffeinated and decaffeinated coffee, sweetened and unsweetened, tea and sucrose, 1 h prior to a high carbohydrate meal. On separate occasions in random order, lean young healthy subjects (n = 8) consumed a potato-based meal 1 hour after consumption of 250 mL of black coffee (COF), black coffee sweetened with 10 g of …


Dietary And Clinical Risk Profiles Of A Sample Of Healthy Overweight Adults Provide Targets For Dietary Advice In An Intervention Trial, Lynda Gillen, Linda Tapsell, Marijka Batterham, Xu-Feng Huang, Rachel Cavanagh, Meredith Kennedy Sep 2012

Dietary And Clinical Risk Profiles Of A Sample Of Healthy Overweight Adults Provide Targets For Dietary Advice In An Intervention Trial, Lynda Gillen, Linda Tapsell, Marijka Batterham, Xu-Feng Huang, Rachel Cavanagh, Meredith Kennedy

Xu-Feng Huang

No abstract provided.


An Investigation Of The Dimensionality Of The Pittsburgh Sleep Quality Index In Australian Adults, Christopher Magee, Peter Caputi, Donald Iverson, Xu-Feng Huang Sep 2012

An Investigation Of The Dimensionality Of The Pittsburgh Sleep Quality Index In Australian Adults, Christopher Magee, Peter Caputi, Donald Iverson, Xu-Feng Huang

Xu-Feng Huang

The Pittsburgh Sleep Quality Index (PSQI) is widely used to assess subjective sleep quality in clinical and non-clinical settings. Although the PSQI is routinely scored to provide a single sleep quality factor, two recent studies suggest that multiple factor scoring methods could be more appropriate. As a consequence, the present study investigated for the dimensionality and factor structure of the PSQI in 364 Australian adults aged 18 to 59 years. The results demonstrate that two factor and three factor scoring models were favored statistically over the single factor model. These results add to recent findings and suggest that scoring the …


Profiles Of Underreporting In Healthy Adults And Adults With Type Ii Diabetes Mellitus Participating In A Dietary Intervention Trial, Gina Martin, Linda C. Tapsell, Marijka Batterham Jul 2012

Profiles Of Underreporting In Healthy Adults And Adults With Type Ii Diabetes Mellitus Participating In A Dietary Intervention Trial, Gina Martin, Linda C. Tapsell, Marijka Batterham

L. C. Tapsell

Abstract from The Proceedings of the Nutrition Society of Australia, 2002.


Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell Jul 2012

Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell

L. C. Tapsell

Objective: There is evidence that increasing the proportion of polyunsaturated fatty acids (PUFA) in a diet can enhance the rate of fat oxidation acutely. Higher PUFA in a diet has also been associated with greater abdominal fat loss in longer term studies. This study aimed to investigate if higher PUFA intake would result in greater fat mass loss over a 12-week period, mainly from the abdominal region.

Methods: Data at the 12-week time point from two weight loss studies, both comparing high PUFA versus low PUFA diets was, accessed for 141 overweight subjects from the same area. Specifically, data on …


Is Sleep Duration Associated With Obesity In Older Australian Adults?, Christopher A. Magee, Peter Caputi, Don C. Iverson Jun 2012

Is Sleep Duration Associated With Obesity In Older Australian Adults?, Christopher A. Magee, Peter Caputi, Don C. Iverson

Don C. Iverson

Objectives: To investigate the relationship between sleep duration and obesity in older Australian adults. Method: Self-reported health data were collected through the 45 and Up Study. Multinomial logistic regression models were used to test the relationship between sleep duration and body mass index, controlling for a range of demographic and health-related variables. Results: The sample included 45,325 Australian adults aged 55 to 95 years. The regression models demonstrated that short and long sleep were associated with obesity in 55- to 64-year-olds but not in those aged 65 years and above. Discussion: The present results suggest that the relationships between sleep …


An Investigation Of The Dimensionality Of The Pittsburgh Sleep Quality Index In Australian Adults, Christopher Magee, Peter Caputi, Donald Iverson, Xu-Feng Huang Jun 2012

An Investigation Of The Dimensionality Of The Pittsburgh Sleep Quality Index In Australian Adults, Christopher Magee, Peter Caputi, Donald Iverson, Xu-Feng Huang

Don C. Iverson

The Pittsburgh Sleep Quality Index (PSQI) is widely used to assess subjective sleep quality in clinical and non-clinical settings. Although the PSQI is routinely scored to provide a single sleep quality factor, two recent studies suggest that multiple factor scoring methods could be more appropriate. As a consequence, the present study investigated for the dimensionality and factor structure of the PSQI in 364 Australian adults aged 18 to 59 years. The results demonstrate that two factor and three factor scoring models were favored statistically over the single factor model. These results add to recent findings and suggest that scoring the …


Sleep Duration And Obesity In Middle-Aged Australian Adults, Christopher A. Magee, Donald C. Iverson, Peter Caputi Jun 2012

Sleep Duration And Obesity In Middle-Aged Australian Adults, Christopher A. Magee, Donald C. Iverson, Peter Caputi

Don C. Iverson

The present study examined the association between sleep duration and obesity in 40,834 middle-aged Australian adults. Multinomial logistic regression was used to test the relationship between sleep duration and obesity while controlling for important demographic and health covariates; separate models were tested for males and females. Short sleep (i.e., <7 h a night) was found to be independently associated with obesity in males and females. To our knowledge, this is the first study to report an association between short sleep and obesity in Australian adults. Although more research is required, interventions targeting short sleep could aid obesity treatment and prevention.


'Just Don't Eat Chicken': The Challenge Of Engaging Australian Adults In Appropriate Preventive Behaviours For Bird Flu, Sandra Jones, Donald Iverson, Louise Waters Jun 2012

'Just Don't Eat Chicken': The Challenge Of Engaging Australian Adults In Appropriate Preventive Behaviours For Bird Flu, Sandra Jones, Donald Iverson, Louise Waters

Don C. Iverson

Leading medical experts have cautioned about the risk of inappropriate behavioural responses as a result of fear of avian influenza (bird flu) even before a pandemic emerges, and have emphasised the need for appropriate risk communication strategies. There is a paucity of in-depth qualitative research into the general public's understanding of, and reactions to, such potential health crises. Four focus groups were conducted in April 2006 and a further eight focus groups in July 2006, to examine people's knowledge, beliefs and behaviours in relation to avian influenza, with the primary aim being to inform the development of future communication strategies. …


Short And Long Sleep Duration Are Associated With Prevalent Cardiovascular Disease In Australian Adults, Christopher A. Magee, Len Kritharides, John Attia, Patrick Mcelduff, Emily Banks Jan 2012

Short And Long Sleep Duration Are Associated With Prevalent Cardiovascular Disease In Australian Adults, Christopher A. Magee, Len Kritharides, John Attia, Patrick Mcelduff, Emily Banks

Faculty of Health and Behavioural Sciences - Papers (Archive)

A growing number of studies from a range of different countries have observed an association between sleep duration and cardiovascular disease. The objective of this paper was to examine the associations between sleep duration and prevalent cardiovascular disease in a large sample of Australian adults, and identify the sociodemographic and health-related factors moderating these associations. Participants included 218 155 Australian adults aged 45 years and over. The results indicated that 6 h versus 7 h sleep was associated with increased odds of heart disease [odds ratio (OR) = 1.11 (1.06–1.17)], diabetes [OR = 1.15 (1.09–1.22)], stroke [OR = 1.25 (1.14–1.38)] …


Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien Jan 2011

Dementia, Stigma And Intentions To Help-Seek: A Pilot Study Of Australian Adults 40 To 65 Years, Lyn Phillipson, C Magee, Sandra C. Jones, S Reis, E Skladzien

Faculty of Health and Behavioural Sciences - Papers (Archive)

Stigma (prejudice or negative stereotypes associated with personal attributes such the presence of ill health or disease) is an important concept as it has the potential to adversely impact on social exclusion, help seeking behaviours and the utilisation of health and social services. Whilst limited international research suggests that there may be stigma associated with dementia, this paper presents results from the first comprehensive study to explore stigma towards dementia in Australia. Results from an online survey of Australian adults (45-60 years) outline the nature and presence of negative attitudes or stereotypes towards dementia and people living with dementia, and …


Effects Of A Single Dose Of Exenatide On Appetite, Gut Hormones, And Glucose Homeostasis In Adults With Prader-Willi Syndrome, Lisa Sze, Louise Purtell, Arthur Jenkins, Georgina Loughnan, Ellie Smith, Herbert Herzog, Amanda Sainsbury, Katharine Steinbeck, Lesley V. Campbell, Alexander Viardot Jan 2011

Effects Of A Single Dose Of Exenatide On Appetite, Gut Hormones, And Glucose Homeostasis In Adults With Prader-Willi Syndrome, Lisa Sze, Louise Purtell, Arthur Jenkins, Georgina Loughnan, Ellie Smith, Herbert Herzog, Amanda Sainsbury, Katharine Steinbeck, Lesley V. Campbell, Alexander Viardot

Faculty of Health and Behavioural Sciences - Papers (Archive)

Context: Prader-Willi syndrome (PWS) is associated with hyperphagia and obesity, without effective pharmacological treatment. Exenatide, recently developed for treatment of type 2 diabetes, induces appetite suppression and weight loss with common side effects. Objective: The objective of the study was to investigate the initial safety and effectiveness of exenatide in adult PWS subjects compared with obese controls (OBESE). Design, Setting, Patients, and Intervention: Eight PWS and 11 OBESE patients underwent standardized meal studies after a single sc injection of 10 g exenatide or placebo in a single-blinded, crossover design. Main Outcome Measures: Glucose, insulin, C-peptide, glucagon, peptide YY (PYY; total)/PYY …


Big Five Personality Factors, Obesity And 2-Year Weight Gain In Australian Adults, Christopher A. Magee, Patrick C. L Heaven Jan 2011

Big Five Personality Factors, Obesity And 2-Year Weight Gain In Australian Adults, Christopher A. Magee, Patrick C. L Heaven

Faculty of Health and Behavioural Sciences - Papers (Archive)

The objective of this paper was to examine whether the Big-Five Personality factors were associated with obesity and 2-year weight gain in Australian adults. The sample included 5265 Australian adults aged 25– 65 years. Binary logistic regression models indicated that Extraversion, Agreeableness and Neuroticism were cross-sectionally associated with obesity, with Conscientiousness inversely associated with obesity. The longitudinal analyses indicated that Extraversion predicted 2-year weight gain. The relationships between personality and obesity/weight gain were not moderated by age or sex. These results have potentially important implications for developing more effective treatment and prevention strategies for obesity.


A Meta-Analysis Of Response Inhibition And Stroop Interference Control Deficits In Adults With Traumatic Brain Injury (Tbi), Aneta Dimoska-Di Marco, Skye Mcdonald, Michelle Kelly, Robyn Tate, Stuart Johnstone Jan 2011

A Meta-Analysis Of Response Inhibition And Stroop Interference Control Deficits In Adults With Traumatic Brain Injury (Tbi), Aneta Dimoska-Di Marco, Skye Mcdonald, Michelle Kelly, Robyn Tate, Stuart Johnstone

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell Jan 2011

Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: There is evidence that increasing the proportion of polyunsaturated fatty acids (PUFA) in a diet can enhance the rate of fat oxidation acutely. Higher PUFA in a diet has also been associated with greater abdominal fat loss in longer term studies. This study aimed to investigate if higher PUFA intake would result in greater fat mass loss over a 12-week period, mainly from the abdominal region.

Methods: Data at the 12-week time point from two weight loss studies, both comparing high PUFA versus low PUFA diets was, accessed for 141 overweight subjects from the same area. Specifically, data on …


Effects Of 2g And 3g Mobile Phones On Performance And Electrophysiology In Adolescents, Young Adults And Older Adults, Shuk Man Sumie Leung, Rodney Croft, Raymond J. Mckenzie, Steve Iskra, Beata Silber, Nick Cooper, Barry O'Neill, Vanessa Cropley, Arnulfo Diaz-Trujillo, Denise Hamblin, David Simpson Jan 2011

Effects Of 2g And 3g Mobile Phones On Performance And Electrophysiology In Adolescents, Young Adults And Older Adults, Shuk Man Sumie Leung, Rodney Croft, Raymond J. Mckenzie, Steve Iskra, Beata Silber, Nick Cooper, Barry O'Neill, Vanessa Cropley, Arnulfo Diaz-Trujillo, Denise Hamblin, David Simpson

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Dec 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Sandra Jones

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Jan 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …