Social and Behavioral Sciences Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

When Language Means Power: A Sociolinguistic Study Of Bill Clinton’S Between Hope And History: Meeting America’S Challenges For The 21 St Centur, Uzoechi Nwagbara

Dr Uzoechi Nwagbara

The acknowledgement of language as a medium for acquiring power is integral in all communicative situations aimed at rhetorical or sociolinguistic effectiveness. Every sociolinguistic setting operates with disparate set of linguistic rules in order to maximise power in such instance. Thus, the kernel of this study is to interrogate how power is exerted and couched in political languages or speeches that take as their primacy the social arrangement of the people being addressed. Studies abound regarding sociolinguistic strategies that are employed to gain power through well crafted linguistic pieces that pay attention to target audience’s social, political and cultural configurations. …

Word Recognition In The Parafovea: An Eye Movement Investigation Of Chinese Reading, Jinmian Yang

Doctoral Dissertations 1896 - February 2014

Chinese is a logographic writing system that drastically differs from alphabetic scripts in many important aspects. Thus, the nature of parafoveal processing in reading Chinese may be different from that in reading alphabetic languages. Here, four eye-tracking experiments using the boundary display change paradigm (Rayner, 1975) were conducted to explore the role of high level information, like semantic and plausibility information, in the parafovea for Chinese readers.

Experiments 1 and 2 used two-character words that can have the order of their component characters reversed, and still be lexical units as target words. Readers received a parafoveal preview of a target …

Making Waves With Critical Literacy, Carolyn Fortuna

Master's Theses, Dissertations, Graduate Research and Major Papers Overview

A qualitative study undertaken in 2007 that explores the application of critical literacy pedagogy within English language arts classes of an upper middle class public high school. Results demonstrate that when students recontextualize their own modalities, literacies, and cultures as part of their learning experience, they begin to understand the concept of social justice for all.

Amazigh Legitimacy Through Language In Morocco, Sarah R. Fischer

Human Rights & Human Welfare

Contemporary Morocco rests at a geographic and developmental crossroads. Uniquely positioned on the Northwestern tip of Africa, Morocco is a short distance away from continental Europe, cradled between North African tradition and identity, and Western embrace. The landscape is varied: craggy mountains trail into desert oases; cobbled streets of the medina anchor the urban centers; mud homes dot the rural countryside. Obscured from the outside observer, behind the walls of the Imperial cities and between the footpaths of village olive groves, Morocco’s rich and diverse Arab and Amazigh cultures and languages circle one another in a contested dance. Morocco’s identity …

The Names Of The Leviathan, Fernando Estrada

Fernando Estrada

This book is designed to offer an interpretation of armed conflict in Colombia using analytical tools from the philosophy of language (Perelman, Lakoff Facounnier). It addresses the civil war in Colombia taking into account the work of Thomas Hobbes's Leviathan

E-Mail And Portfolio Assessment As Ways For Language And Culture Learning - Exchange Between Australia And Taiwan, Yu-Ju Chang, Su-Lien Chen

Faculty of Arts - Papers (Archive)

In Taiwan, elementary school students have started taking their formal English classes in the third grade. Besides, many students in large cities like Taipei start their formal or informal English classes at an even younger age. English learning has become a popular movement in Taiwan.

A Kachina By Any Other Name: Linguistically Contextualizing Native American Collections, Rachel Elizabeth Maxson

Electronic Theses and Dissertations

Museums collect and care for material culture, and, increasingly, intangible culture. This relatively new term for the folklore, music, dance, traditional practices, and language belonging to a group of people is gaining importance in international heritage management discourse. As one aspect of intangible cultural heritage, language is more relevant in museums than one might realize. Incorporating native languages into museum collections provides context and acts as appropriate museology, preserving indigenous descriptions of objects. Hopi katsina tihu are outstanding examples of objects that museums can re-contextualize with native terminology. Their deep connection to Hopi belief and ritual as well as their …

"Desde Australia Para Todo El Mundo Hispano": Australia’S Spanish-Language Magazines And Latin American/Australian Writing, Michael Jacklin

Faculty of Arts - Papers (Archive)

Migrants from Latin America have had a literary presence in Australia since the 1970s and their work forms an important part of Australia's multilingual literature. From their participation in literary competitions organized through cultural groups such as the Spanish Club in Sydney or the Uruguayan Club in Melbourne, to anthologies of community writing produced through the 1980s and '90s, to the publication of numerous volumes of poetry and short stories, to their novels, plays, biographies and autobiographies, Latin American writers in Australia have developed and sustained a significant body of literature over more than three decades. The majority of this …

Locating Language In Identity, Barbara Johnstone

Barbara Johnstone

No abstract provided.

Language And Place, Barbara Johnstone

Barbara Johnstone

No abstract provided.