Social and Behavioral Sciences Commons^™

Creating Effective Style Documents: A Practicum In Trade Publication, Kristen Tardio

Master of Arts in Professional Writing Capstones

It is no secret that the field of publication thrives on collaboration: among publishers, editorial and production team members, designers, marketing and publicity staff, sales representatives and promoters, authors, illustrators, reviewers, and, of course, readers. However, an equally important yet less-explored relationship exists within this industry, between publishing staff and a text itself. As such, despite this crucial connection, the technical means by which the final product is created may also be overlooked.

This practicum examines these technical resources: style guides/sheets (especially for house style), their creation, and their usage in publishing, specifically how they pertain to sales material. Also …