Social and Behavioral Sciences Commons^™

The Effects Of Covid-19 On China’S Luxury Retail Market, Shirlysia D. Daniel

Honors College Theses

The Coronavirus outbreak that occurred in 2020 negatively impacted the world globally. China handled the pandemic better than other countries due to their experience with prior virus outbreaks, SARS and MERS. It is important to research how the Coronavirus outbreak affected and is still affecting China’s economy, as it is a leading role in other countries’ economies as well. Before Covid-19, Chinese consumers made up one-third of global spending on luxury goods. Global luxury spending decreased drastically as many were impacted financially, emotionally, and physically. However, China’s success during the pandemic has been predicted to be the largest luxury retail …