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Social and Behavioral Sciences Commons

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Arts and Humanities

East Tennessee State University

Electronic Theses and Dissertations

Content Analysis

Publication Year

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi Aug 2021

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …


Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds Aug 2015

Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds

Electronic Theses and Dissertations

Southern Appalachian attitudes about the religion of Islam and Muslim adherents are influenced largely by mass media's representations. With more than 80% of Appalachia’s population following Protestant Christianity, exposure to Islam in daily life is limited. Media outlets offer the greatest exposure to information about the religion and its adherents. This thesis examined the region's media representation of Islam and Muslims to determine what images are most often portrayed. Research following a twoyear span of reporting in Southern Appalachia studied substance, word frequency, imagery, and editing used in articles that focused on Islam and Muslims. Through the use of content …


Framing Of Business In China: East Vs. West, Xueyi Li Dec 2013

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …


Through The Eyes Of The Post: American Media Coverage Of The Armenian Genocide., Jessica L. Taylor May 2009

Through The Eyes Of The Post: American Media Coverage Of The Armenian Genocide., Jessica L. Taylor

Electronic Theses and Dissertations

Many historians refer to the Armenian Genocide of 1915 as the first genocide of the twentieth century. In the context of the first global war, the Armenians of the Ottoman Empire were systematically persecuted and many eliminated while the world watched. Yet today, American memory and conception of the Armenian Genocide is remarkably different from similar historical events such as the Holocaust. The Armenian Genocide and America's reaction to it is a forgotten event in American memory.

In an attempt to better understand this process of forgetting, this thesis analyzes the Washington Post's news coverage of the Armenian Genocide. By …