Social and Behavioral Sciences Commons^™

Scarred Images: Using Appearance As A Motivator To Reduce Driving Under The Influence Of Alcohol, Mary-Theresa Mcnabb

Dissertations

In response to continued driving under the influence of alcohol (DUI) amongst young adults and increased drinking and driving amongst females, the current study aimed to decrease such risky behavior using threats to appearance as a deterrent. One hundred and thirty-three undergraduates at the University of Southern Mississippi completed a threepart study after sequential assignment to one of three groups, a no-photo group, a crash scene photo group, or a personalized-photo group. Baseline measures were taken concerning participants' alcohol-related behaviors. One week later all groups were given statistical information commonly available in DUI prevention pamphlets together with strategies to avoid …