Social and Behavioral Sciences Commons^™

When Pursuing Multiple Goals, People Prioritize The Minimally Acceptable Level Over The Aspiration Level, Huey Woon Lee

Dissertations and Theses Collection

When pursuing multiple goals over time, the amount of time (i.e., resources) available affects which goal is pursued: people prioritize (i.e., spend time on) the goal furthest from the aspiration level when there is plenty of time available to attain the aspiration level on the multiple goals but switch to prioritize the goal closest to the aspiration level when the time available starts to run out (e.g., Schmidt, Dolis, & Tolli, 2009). Although the aspiration level is the most commonly examined goal level, other goal levels possessing different psychological meanings (e.g., minimally acceptable or status quo goal levels) also exist. …