Social and Behavioral Sciences Commons^™

'Smarks': Kynical Engagement And Coalitional Fandom Of Professional Wrestling, Andrew Zolides

Faculty Scholarship

Conflict in professional wrestling is not limited to the performers in the ring, as World Wrestling Entertainment (WWE) and other promotions have toxic fan practices borne out of their varied engagements with the wrestling texts. Conflicting reactions to performers and storylines speak to a larger divide within the professional wrestling community exemplified by ‘smarks’: industry-savvy fans whose knowledge of backstage dealings impacts their perceptions of the product. In analyzing smarks, I employ Peter Sloterdijk’s conception of kynicism, distinguished from cynicism by an attitude of cheekiness that enables the user to subvert hegemonic idealism through a particular performance. In his words …