Social and Behavioral Sciences Commons^™

Animal Agriculture Is The Missing Piece In Climate Change Media Coverage, Coni Arévalo, Jo Anderson

Agriculture

For many years now, climate researchers have been warning that the world can’t meet its Paris Agreement climate goals of limiting global warming to 1.5°C without reducing meat consumption. Multiple studies have affirmed that between 11.1 and 19.6% of global emissions come from meat and dairy production, and leading global food and climate agencies are also in agreement, recommending that people, particularly those in the Global North, reduce meat consumption in favor of a plant-rich diet.

The effects of animal agriculture on the environment and climate are vast: It is a leading cause of deforestation, it’s responsible …

How Much Transparency Is Too Much? A Moment-To-Moment Analysis Of Viewer Comfort In Response To Animal Slaughter Videos, Troy G. Tarpley, Laura Morgan Fischer, Garrett M. Steede, R. Glenn Cummins, Amber Mccord

Journal of Applied Communications

The Glass Walls project is a series of videos created by the American Meat Institute that works to create increased transparency regarding agricultural industry practices surrounding animal slaughter and carcass fabrication. To assess the impact of the increased transparency presented in these videos, this study examined consumer response to sampled portions of these videos using a novel measurement approach to agricultural communications, continuous response measurement or “dial testing.” Two samples of college students who differed in their level of agricultural involvement provided continuous ratings of perceived comfort while viewing the two videos. Findings indicated that participants with higher agricultural involvement …