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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm Jul 2012

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm

USF Tampa Graduate Theses and Dissertations

This thesis examines how food advertisers contributed to the cultural identity of the "good mother" in the 1990s and 2000s. It expands on previous research that investigated traditional gender ideologies in food advertisements by narrowing in on the specific stories presented to African American women. It highlights a time when advertisers were responding to the demands of African American activists to recognize the African American consumer, and depict African American characters in a positive light. A narrative method of inquiry is utilized to deconstruct the stories in 117 food advertisements running in Essence magazine (an African American targeted women's magazine) …


An Evaluation Of The Implementation Of "The Happiest Toddler On The Block" Parenting Strategies By Young Mothers, Amye Elizabeth Bock Jun 2012

An Evaluation Of The Implementation Of "The Happiest Toddler On The Block" Parenting Strategies By Young Mothers, Amye Elizabeth Bock

USF Tampa Graduate Theses and Dissertations

Young parents and their children are considered a high-risk population as they are more likely to lack social support networks, have limited access to opportunities to enhance parenting skills, and are often financially dependent. Young children whose mothers have poor parenting skills are more likely to have persistent problem behavior. Three young mothers living in a transitional housing facility participated in this study. The purpose of this study was to determine if these mothers could implement parenting strategies that are a part of a commercially available parenting book and DVD. This study found that: (1) mothers were able to correctly …


Movie And Television Fathers: A Positive Reflection Of Positive Changes, George J. Mcgowan May 2012

Movie And Television Fathers: A Positive Reflection Of Positive Changes, George J. Mcgowan

Master of Liberal Studies Theses

Certain films and television programs depicting fathers have both enduring popularity and have reflected the advances in the institution of fatherhood. This has happened because of a symbiosis that has delivered positive results: popular films and television shows that earn money for producers and advertisers have depicted fathers who have changed to reflect the popular example. These depictions have contributed in their way to mending the family dynamic, specifically related to the father’s essential role in the family. Such family-oriented films and television shows have effectively showed fathers (and men that would become fathers) that they could be much more …