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Full-Text Articles in Social and Behavioral Sciences
"American Dream" Or Global Nightmare?, Melanie E. L. Bush
"American Dream" Or Global Nightmare?, Melanie E. L. Bush
Journal of Global Initiatives: Policy, Pedagogy, Perspective
In the United States we are witnessing a period of heightened contestation about the parameters of nationalism, patriotism, and loyalty. The oft-heard phrase "Support the Troops" now signifies the desire both to send more soldiers to war and to bring home those already in combat. This "nation of immigrants" has spawned a new generation of "minute-men" to defend national borders while mainstream discourse touts the benefits of "diversity." Dreams of upward mobility present for some during the mid-20th century seem now hazy at best as the proportional income of those at top grows while the rest of the population increasingly …
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Faculty and Research Publications
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."