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Full-Text Articles in Social and Behavioral Sciences

The Impact Of Prolonged Nomination Contests On Presidential Candidate Evaluations And General Election Vote Choice: The Case Of 2008, Jeff Dewitt, Richard N. Engstrom Oct 2011

The Impact Of Prolonged Nomination Contests On Presidential Candidate Evaluations And General Election Vote Choice: The Case Of 2008, Jeff Dewitt, Richard N. Engstrom

Faculty and Research Publications

The fact that political parties hold competitive nomination contests that require voters to choose among multiple candidates leaves open the possibility that the contest itself could damage the prospects of an eventual nominee. In this study, we employ the American National Election Study panel survey data from the 2008 U.S. presidential election to assess the impact of the Democratic Party nomination process on candidate evaluations and general election vote preference. We find evidence that Barack Obama had greater difficulty uniting his party than his Republican counterpart due to the fact that Clinton voters were slow to coalesce around Obama. These …


The Impact Of Prolonged Nomination Contests On Presidential Candidate Evaluations And General Election Vote Choice: The Case Of 2008, Jeff R. Dewitt, Richard N. Engstrom Oct 2011

The Impact Of Prolonged Nomination Contests On Presidential Candidate Evaluations And General Election Vote Choice: The Case Of 2008, Jeff R. Dewitt, Richard N. Engstrom

Faculty and Research Publications

The fact that political parties hold competitive nomination contests that require voters to choose among multiple candidates leaves open the possibility that the contest itself could damage the prospects of an eventual nominee. In this study, we employ the American National Election Study panel survey data from the 2008 U.S. presidential election to assess the impact of the Democratic Party nomination process on candidate evaluations and general election vote preference. We find evidence that Barack Obama had greater difficulty uniting his party than his Republican counterpart due to the fact that Clinton voters were slow to coalesce around Obama. These …


Use Of Social Media In Presidential Campaigns: Do Social Media Have An Effect On The Political Behavior Of Voters Aged 18-24?, Samantha Hamilton May 2011

Use Of Social Media In Presidential Campaigns: Do Social Media Have An Effect On The Political Behavior Of Voters Aged 18-24?, Samantha Hamilton

Honors Theses

Today, the idea of social media is radically different from the media of a decade ago. While a decade ago the Internet was considered new media, our society now turns to Facebook, Twitter, and blogs as sources of information. In the United States during election cycles, the use of social media by presidential candidates has become a way for many voters to find out about candidates. As a result, presidential candidates have had to adapt their campaign strategies to work with these media in a way that will effectively target these audiences. This study examines whether campaigns that are more …