Social and Behavioral Sciences Commons^™

Political Hate Machines: Outside Groups And The 2012 Presidential Campaign Advertising Market, Martin Nader

Department of Political Science: Dissertations, Theses, and Student Research

This dissertation explores the rise of outside groups and their influence in the 2012 presidential campaign advertising market. Unlike official candidates, outside groups are not vulnerable to the potential electoral risks of public backlash for being too negative; therefore, outside groups do not possess the same incentives as official candidates to regulate their use of attack ads. Compared to campaign ads produced by official presidential candidates, ads produced by outside groups are (1) overwhelmingly negative attack ads, (2) utilize a backwards-looking retrospective orientation, and (3) draw heavily on negative emotions like anger, fear and disgust.

Considering the role of outside …

The American Ideal Of Representative Democracy: The Roles Of National Identity And Perceived Consensus And Homogeneity Among The American People, Frank John Gonzalez

Department of Political Science: Dissertations, Theses, and Student Research

A “true” American takes pride in the democratic processes that grant power to the people, right? Some literature has shown that “power to the people” is actually quite far from being uniformly endorsed by the American people, largely because of the inherent conflict and disagreement that comes with it (e.g., Hibbing & Theiss-Morse, 2002). So are people more positive toward democratic processes when they perceive consensus among citizens? I utilize survey data from a representative sample of the United States in order to show that perceptions of consensus are positively related to support for the political power of the American …

Emotion And Public Attention To Political Issues, Michael W. Gruszczynski

Department of Political Science: Dissertations, Theses, and Student Research

Which mechanisms underlie the orientation of public attention to political issues? Though research on media agenda-setting has been one of the most successful enterprises in political communication and behavior, little is known of the actual processes that drive this phenomenon. I hypothesize that inherent in all environmental stimuli is emotional information, and that it is this information that drives the linkages between media and public agendas. Using a combination of large-scale automated content analyses of several political issues in the New York Times and public search attention data, I demonstrate that negatively-valenced and arousing coverage work concurrently with the volume …