Social and Behavioral Sciences Commons^™

Sustainability Partnerships And Viticulture Management In California, Vicken Hillis, Mark Lubell, Matthew Hoffman

Human-Environment Systems Research Center Faculty Publications and Presentations

Agricultural regions in the United States are experimenting with sustainability partnerships that, among other goals, seek to improve growers' ability to manage their vineyards sustainably. In this paper, we analyze the association between winegrape grower participation in sustainability partnership activities and practice adoption in three winegrowing regions of California. Using data gathered from a survey of 822 winegrape growers, we find a positive association between participation and adoption of sustainable practices, which holds most strongly for practices in which the perceived private benefits outweigh the costs, and for growers with relatively dense social networks. We highlight the mechanisms by which …