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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Consumer Perceptions Of Flatheaded Borer Control Methods, Samuel Gerloff
Consumer Perceptions Of Flatheaded Borer Control Methods, Samuel Gerloff
Masters Theses
Flatheaded borers are insect pests that cause damage to ornamental and fruit producing plants. This study examines consumers’ willingness to pay for four alternative flatheaded borer control methods across four products. The four products tested included two plants (maple trees, blueberry bushes) and two fruits (apples (3 pounds), blueberries (1 pint)) to ascertain if differences were observed between product categories (plant verses food) and potential product uses for the plant categories (aesthetic vs food producing). The four control methods included a chemical drench, spray, cultivar selection, and cover crop. A no control option was also included. Survey data were collected …
Factors Influencing Product Liability Insurance Adoption Among Tennessee Fruit And Vegetable Farmers, Matthew Robert Edwards
Factors Influencing Product Liability Insurance Adoption Among Tennessee Fruit And Vegetable Farmers, Matthew Robert Edwards
Masters Theses
Foodborne illness outbreaks linked to the consumption of fresh produce expose fruit and vegetable growers to uncertain legal and compensatory costs associated with product liability actions. Product liability insurance protects farmers against the risk of financial loss from product liability actions and may create opportunities for market expansion, but insights from recent focus groups suggest that Tennessee farmers may perceive this insurance coverage as cost prohibitive. This study evaluates the factors influencing adoption of product liability insurance among Tennessee fruit and vegetable producers. Using data from a 2013 survey of Tennessee fruit and vegetable farmers, factors influencing the adoption decision …