Social and Behavioral Sciences Commons^™

Classification Of Ethanol Consumers And Willingness To Pay For Reductions In Greenhouse Gas Emissions Through Purchases Of E85, Adrienne Elizabeth Marra

Masters Theses

In recent years, the issues of energy dependency and renewable energy options have gained recognition with not only policy-makers but also mainstream consumers. Understanding consumer beliefs and preferences related to these issues is therefore relevant as innovative renewable energy markets have the potential to change conventional consumer purchasing decisions. This paper investigates the beliefs and behaviors of U.S. consumers related to E85 ethanol from corn and cellulosic feedstocks. Four distinct market segments are created so that the ethanol market can be investigated more in-depth. Overall familiarity with ethanol as an alternative fuel is high; however, individual segments vary on beliefs …