Social and Behavioral Sciences Commons^™

Factors Influencing Product Liability Insurance Adoption Among Tennessee Fruit And Vegetable Farmers, Matthew Robert Edwards

Masters Theses

Foodborne illness outbreaks linked to the consumption of fresh produce expose fruit and vegetable growers to uncertain legal and compensatory costs associated with product liability actions. Product liability insurance protects farmers against the risk of financial loss from product liability actions and may create opportunities for market expansion, but insights from recent focus groups suggest that Tennessee farmers may perceive this insurance coverage as cost prohibitive. This study evaluates the factors influencing adoption of product liability insurance among Tennessee fruit and vegetable producers. Using data from a 2013 survey of Tennessee fruit and vegetable farmers, factors influencing the adoption decision …